12 Holiday Pinterest Marketing Tips

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    17-Oct-2014

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Need to know how to get the most out of Pinterest this holiday season? Youre already promoting your business on Pinterest. But have you optimized it for the holiday season? If you are, are you getting the most engagement out of your Pins as you can? Its not too late to increase your sales. Here are 12 Pinterest tips to give your holiday marketing the boost it deserves.

Transcript

12 Holiday Pinterest Post TipsLast Minute Pinterest Boosters

Remember the Details1

Its easy to forget about the little things on Pinterest, but the words you use can make the difference between your brands Pin being seen and not

Keep general SEO rules in mind. Include keywords in your product and board descriptions.

Remember to change your brand description to focus on the holidays as well

Offer Recipes2

Holiday recipes are a great way to encourage engagement

They elicit responses of my favorite!, or I added more nutmeg. Comments are currency on social media

If your brand isnt suited to recipes, make the recipe post personal like Our CEO made a delicious apple-cherry crumble, heres the recipe!

Go Warm and Cuddly3

Focus on cozy and festive images this holiday season

Use images with the color red, and green. Avoid blue and black (as theyre perceived as cold and clean - were going for warm and cozy)

Creative, distinct, boards like Everyday Aww help your brand stand out on Pinterest

Focus on Standing Out

4

Put time and energy into your images and your pin descriptions

Anybody can post on Pinterest. You want to post awesome pictures with creative descriptions that inspire engagement

Use Contests5

Pinterest Contests are especially successful in the holiday season, as money is tight and people will take any opportunity to save (or win)

Try a recurring contest, in which a smaller prize is given away each day for 12 days.

Focus it around the holidays, with either the prize being holiday-related, or the theme.

Inspire Comments

6

Inspire comments by asking questions or asserting your own opinions

Be pro-active during the Holidays by

commenting and responding to comments you receive. People like interaction during the festive season

Comments increase the visibility of your Pins - which increases brand awareness

Segment your Gifts7

Creating more boards is Pinterest best practice as it increases the reach of your brand

Keep your main (during the holidays, your holiday-related) boards above the Pinterest fold

Get creative with your board names and themes. Try to get beyond gifts for him or gifts for her

Use Rich Pins

8

Rich Pins have an 82% higher re-pin rate than normal pins

Product pins include more business links, the price, availability, and where you can purchase the item.

With repins, youre going to get more people seeing more of your products on Pinterest, with the information you want to communicate most right there.

Get Creative

9

(This, by the way, is the coolest thing ever made)

Focus on creativity this holiday season to stand out from other brands

Everybodys pushing their products, find a way to push the happiness your products will cause, or the problem theyll solve

Dont be afraid to promote products, or pictures, that arent your own. Keeping your brand active and awesome on Pinterest is more important than pushing a product every couple hours

Ask Questions10

Ask questions in your pin descriptions, to inspire people to comment and engage

Comments increase virality and also increase the chance of more people commenting and pinning themselves

People like interaction during the holidays, and they like brands that come across as personable and human. This is also why you need to respond comments as well as inspire them.

Get the Family Involved

11

Getting the family involved is a great way to make your brand relatable and appealing

Try children-oriented craft ideas, pictures with festive families, or

This is another instance of how important it is to put the social in social media during the holidays

Include a CTA12

Test out a CTA in your pin description

Try Click for more details or Click through to learn more

Test this for yourself to see if it improves your Pinterest engagement. It results in huge virality and participation increases on Facebook and Twitter so its worth a shot!

Get your Social Media ROI ebook - its FREE!

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