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INFLUENCER MARKETING
Giles HarrisFounder & Managing DirectorCome Round
THE PROBLEM WITH INFLUENCER MARKETING
Too much focus on content & reachNo long-term relationships being builtNo brand advocacyNo consumer insight
Brand + influencers = content + reach
Content & reach are great as part of a balanced diet
EVERYTHING INMODERATION
THE SOLUTIONINTEGRATE BRAND ADVOCACY INTO INFLUENCER MARKETINGGO BEYOND CONTENT, GO DEEPER
Brand advocates are a brands most powerful marketing muscle; word of mouth recommendations from a friend or family member are the most trusted form of marketingWhen brand advocates talk about a brand they love, that word of mouth is authenticBrand advocates tell real stories to real people - the Monday Morning Crowd - creating long-term relationships with the brand
Brand + influencers + brand advocates = content + reach + engagement + brand advocacy + authenticity + relationships
THE POWER OF WORD-OF-MOUTH
COME ROUNDs UNIQUE BLEND
BRAND ADVOCATESONLINE INFLUENCERS
WHAT COME ROUND DOES
We run in-home influencer marketing campaigns, getting products into the hands and homes of category influencers. We often do this by running hundreds of product parties.
Each campaign generates an abundance of high quality shareable content that allows our influencers to form an opinion on the product they tried at the party and recount stories to their friends and families through word of mouth. We track the impact using surveys and social listening.
We bring influencer marketing to life.
THE STORY SO FAR
60 CAMPAIGNS720,000+HOURS OF ENGAGEMENTIN15,000+ HOMES ACROSS THE UKENGAGING WITH 240,000+PEOPLE
HOW
CAMPAIGN PACKS & ACTIVITIES DESIGNED TO ENGAGE
#MACARONMANICURE
SOME OF OUR CLIENTS
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