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Personal branding and online reputation management doesn't need to be difficult and time consuming. This presentation outlines the minimum viable strategy most any professional could use to build a more effective online presence.
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THE MINIMIMALIST’S GUIDE!TO PERSONAL BRANDING AND ONLINE!REPUTATION MANAGEMENT!
JARRETT SMITH DIGITAL STRATEGIST!CLARK/NIKDEL/POWELL!
PART I!IN WHICH I DELIVER PITHY COMMENTARY ON HOW THE INTERNET HAS CHANGED THE WAY WE DO BUSINESS.!
PART II!IN WHICH I DELIVER RECOMMENDATIONS ON HOW TO USE THE INTERNET FOR GREAT PERSONAL ADVANTAGE.!
PART I!
LET’S TALK ABOUT THE INTERNET!
HERE’S A SIMPLE DEMONSTRATION!
IN WHAT YEAR WAS ALEXANDER GRAHAM BELL
BORN?!
SRSLY??
KA-POW!!
5.1
10.2
0
2
4
6
8
10
12
2010 2011
Number of Online Sources of Info Referenced Prior to Purchase
Source: Zero Moment of Truth (ZMOT), Google 2011
39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES!!
43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE!
Source: CareerBuilder, 2013
77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES!!
80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”!
Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
YOUR DIGITAL FOOTPRINT MATTERS!
SOCIAL MEDIA PROFILES & POSTS!
BIOS ON COMPANY WEBSITES!
THINGS YOU’VE PUBLISHED!
PRESS MENTIONS!!
PART II!
LET’S TALK STRATEGY!
MINIMUM VIABLE STRATEGY!
1!
CLEAN UP THE RIFF RAFF!
39% OF COMPANIES USE SOCIAL NETWORKING SITES TO RESEARCH JOB CANDIDATES!!
43% OF THOSE WHO DO SAY THEY’VE FOUND INFORMATION THAT CAUSED THEM NOT TO HIRE!
Source: CareerBuilder, 2013
I am not your friend.
0
5
10
15
20
25
30
35
40
45
1 cup 2 cups 3 cups 4 cups
The Correla:on Between the Number of Red Solo Cups and the Likelihood of Career Disaster
Work those privacy settings.!!Clean up the riff raff. (aka. Eliminate the red solo cups.) !!When it doubt, delete.!
MINIMUM VIABLE STRATEGY!
2
IT’S TIME TO GET SERIOUS ABOUT LINKEDIN.!
77% OF COMPANIES USE SOCIAL NETWORKING SITES TO RECRUIT JOB CANDIDATES!!
80% SAY THE PRIMARY REASON IS RECRUITING “PASSIVE CANDIDATES”!
Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013
94%
54%
39%
10%
WHAT PLATFORMS DO RECRUITERS USE?
REAL NAME
CONTACT INFO
CUSTOM URL
DECENT HEADSHOT
SHOOT FOR 5+
COWORKER
VENDOR CLIENT
RANDOM DUDE WHO SEEMS
REASONABLY COOL
CONNECT WITH THEM ALL!
Complete the heck out of your profile.!!Join 5-10 industry-related Groups and participate in the conversation.!Connect with every legitimate business contact you make offline.!!Post an update 2-3 times a week.!
MINIMUM VIABLE STRATEGY!
ACT NATURALLY!
BE COOL!
NOBODY LIKES THIS GUY!
Marketers Ruin
Everything
3!
START A TWITTER ACCOUNT!
MINIMUM VIABLE STRATEGY!
TWITTER IS GREAT FOR LISTENING!
MINIMUM VIABLE STRATEGY!Follow 25-200+ industry thought-leaders.!!Only follow people you would actually want to meet in real life.!Check in at least 2-3 times per week. !Share the best of what you find on LinkedIn.!
YOU WILL GET SMARTER!
WHAT’S THE ROI?!RETURN ON INVESTMENT
Pooooooooooooooop.
THIS PAST NOVEMBER, I STARTED MY JOB HUNT!
But what do I say?!Pooooooooooooooop.
AMONG OTHER THINGS, I UPDATED MY LINKEDIN
STATUS!
I WORK FOR THIS GUY NOW…
AND NOW FOR AN INSPIRATIONAL CONCLUSION.!
NOT REALLY.!
BUILDING A KILLER PERSONAL BRAND
IS STILL HARD.!
DIGITAL TOOLS CAN HELP.!
THE MINIMIMALIST’S GUIDE!TO PERSONAL BRANDING AND ONLINE!REPUTATION MANAGEMENT!
JARRETT SMITH DIGITAL STRATEGIST!CLARK/NIKDEL/POWELL!
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