View
121
Download
0
Category
Preview:
DESCRIPTION
The Dora Express: from a children's story to a global legend - how did the train catch steam? KEVIN VAN DEN BOSCH
Citation preview
1
IGNITIONONE
LUNCH & LEARN
DIGITAL STORYTELLING
THURSDAY, APRIL 24TH
KEVIN VAN DEN BOSCH
The Dora Express: How did the train catch steam?
@Igni&onone #IgniteLunch
2
THE ORIGIN
3
3 KEY ELEMENTS
CONFLICT
4
3 KEY ELEMENTS
ACTION
5
3 KEY ELEMENTS
RESOLUTION
6
TAKE HIS WORD FOR IT
7
THE 3 ELEMENTS IN MOTION
8
CONFLICT
9
ACTION
10
RESOLUTION
11
THE END?
12
THE TRUE SUCCESS?
13
THE BASICS
14
DIGITAL?
15
IT’S NOT ABOUT THE MEDIUM/CHANNEL
GIRL
7 YEARS OLD
ADVENTUROUS
LOVES TRAVEL & ANIMALS
NEEDS TO GET FROM A TO B
MONKEY
AGE UNKNOWN
INQUISITIVE & CURIOUS
LOVES BOOTS & OUTDOORS
ACCOMPANIES A PERSON
16
THE PERSON DRIVES THE MESSAGE
17
ADAPTIVE MARKETING
“DISCOVER
THE DORA EXPRESS’
GREAT PRICES
TO GET FROM A TO B!
20% OFF IF YOU BOOK NOW!”
“LOOKING FOR
THE MOST FUN, ADVENTUROUS
WAY TO TRAVEL TO B?
THE DORA EXPRESS IS YOUR WAY
TO GO AND RELEASE SOME STEAM!
18
QUESTIONS?
Recommended