The Dora Express - IgnitionOne Lunch & Learn

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The Dora Express: from a children's story to a global legend - how did the train catch steam? KEVIN VAN DEN BOSCH

Text of The Dora Express - IgnitionOne Lunch & Learn

  • 1. 1 IGNITIONONE LUNCH & LEARN DIGITAL STORYTELLING THURSDAY, APRIL 24TH KEVIN VAN DEN BOSCH The Dora Express: How did the train catch steam? @Igni&onone #IgniteLunch
  • 2. 2 THE ORIGIN
  • 3. 3 3 KEY ELEMENTS CONFLICT
  • 4. 4 3 KEY ELEMENTS ACTION
  • 5. 5 3 KEY ELEMENTS RESOLUTION
  • 6. 6 TAKE HIS WORD FOR IT
  • 7. 7 THE 3 ELEMENTS IN MOTION
  • 8. 8 CONFLICT
  • 9. 9 ACTION
  • 10. 10 RESOLUTION
  • 11. 11 THE END?
  • 12. 12 THE TRUE SUCCESS?
  • 13. 13 THE BASICS
  • 14. 14 DIGITAL?
  • 15. 15 ITS NOT ABOUT THE MEDIUM/CHANNEL GIRL 7 YEARS OLD ADVENTUROUS LOVES TRAVEL & ANIMALS NEEDS TO GET FROM A TO B MONKEY AGE UNKNOWN INQUISITIVE & CURIOUS LOVES BOOTS & OUTDOORS ACCOMPANIES A PERSON
  • 16. 16 THE PERSON DRIVES THE MESSAGE
  • 17. 17 ADAPTIVE MARKETING DISCOVER THE DORA EXPRESS GREAT PRICES TO GET FROM A TO B! 20% OFF IF YOU BOOK NOW! LOOKING FOR THE MOST FUN, ADVENTUROUS WAY TO TRAVEL TO B? THE DORA EXPRESS IS YOUR WAY TO GO AND RELEASE SOME STEAM!
  • 18. 18 QUESTIONS?