The Art of Storytelling

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THE ART OF STORYTELLING

Tom Hallman Jr., Pulitzer Prize winning journalist, author and

Bulldog Awards judge

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WHAT'S NOT A STORY?

A press release

A pitch

A media kit

A gathering of facts and data

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@thallmanjr

WHAT IS A STORY?

Makes one brand appear better than another, one hospital seem more cutting edge, one businessman smarter

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A story has meaningA character, a product, a business or a person

It has to matterReaders and viewers respond emotionally,

not intellectuallyIt overrides the head and gets right to the

heart

@thallmanjr

HOW TO FIND THE STORY?

When you find it, get creative!

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Sometimes your clients don't even understand their own story so you will

need to dig.Interview

themAsk questions that peel away the layers

of the person, company or product

@thallmanjr

HOW TO GET THE STORY OUT IN A CROWDED

MEDIA WORLDWhy Facebook works so well with

readers

How do you convince a writer or reporter or producer to cover your

story?

What do we, in the media, need from you?

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@thallmanjr