#BDRinsights

www.bulldogreporter.com

THE ART OF STORYTELLING

Tom Hallman Jr., Pulitzer Prize winning journalist, author and

Bulldog Awards judge

#BDRinsightswww.bulldogreporter.com @thallmanjr

WHAT'S NOT A STORY?

A press release

A pitch

A media kit

A gathering of facts and data

www.bulldogreporter.com#BDRinsights

@thallmanjr

WHAT IS A STORY?

Makes one brand appear better than another, one hospital seem more cutting edge, one businessman smarter

www.bulldogreporter.com#BDRinsights

A story has meaningA character, a product, a business or a person

It has to matterReaders and viewers respond emotionally,

not intellectuallyIt overrides the head and gets right to the

heart

@thallmanjr

HOW TO FIND THE STORY?

When you find it, get creative!

www.bulldogreporter.com#BDRinsights

Sometimes your clients don't even understand their own story so you will

need to dig.Interview

themAsk questions that peel away the layers

of the person, company or product

@thallmanjr

HOW TO GET THE STORY OUT IN A CROWDED

MEDIA WORLDWhy Facebook works so well with

readers

How do you convince a writer or reporter or producer to cover your

story?

What do we, in the media, need from you?

www.bulldogreporter.com#BDRinsights

@thallmanjr