SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

Founder Heyo (Acq.)& Host of “The Top Entrepreneurs” on iTunes

I’m Nathan,

@NathanLatka

Top Podcasts Business

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Top Episodes Business

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Podcasters are Liars

“I just crossed

1,000,000Downloads!”

June July August September October November December January February2015 2015 2015 2015 2015 2015 2015 2016 2016

0

50000

100000

150000

200000

250000

300000

350000

0 157

36541

60593

190417

141854

191555

287176280169

Total Monthly Downloads

Trailing 60-90 Day Downloads

610030 Episodes Published Feb 2016

Trailing 60-90 Day

Downloads

January Breakdown

138k/287k4604 downloads/day x 30 days = 138k

January Breakdown

48%From New Episodes

Meaning 52% of total monthly downloads come from legacy episodes, advantage goes to longer running shows

Smart People Ask This:

How many downloads do you get per

episode you publish in the first 12 weeks

it’s live?

Optimize for Ranking

New Subscribers Over Last 7 Days

Weighted average last 24, 48, 72 hours

Optimize for Ranking

24 Subscribers1 day

24 Subscribers8 days

>

Optimize for Ranking

24 Subscribers1 week

24 Subscribers3 weeks

>

Optimize for Ranking

Could be you!

Optimize for Influence

573k to 30k in 24 hoursRay Edwards Book Mention

Optimize for Influence

Ray Edwards

Optimize for Influence

Ray Edwards

Optimize for # Downloads

screeshotRamsey 8m/mo (daily

show): 266k per episode

Per Episode Patterns

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Live Call To Action (CTA) I Use:

Text “Nathan” to 33444

(1 email and phone # opt in per every 253 unique downloads)

Optimize For Money

$$$?

Your 30 Minute Episode:

4000 DL/Episode, $15-$50CPM

Your 30 Minute Episode:

4000 DL/Episode, $15-$50CPM

$50 CPM x 4 = $200 per or $600 per episode

Money Multipliers: Add Placements

Add Placements

$50 CPM x 4 = $200 per block x 6 blocks per episode = $1200

Money Multipliers: Incr. Frequency

Publish Weekly, Make: $4,800/Month

Week: 1 2 3 4$: 1200 1200 1200 1200

Money Multipliers: Incr.

FrequencyPublish Daily Make: $33,600/Month

Week: 1 2 3 4

$: 8400 8400 8400 8400

Money Multiplier Levers

1. Increase placements per episode2. Increase show frequency3. Increase downloads4. Increase CPM

Nathan@NathanLatka.comPhone: 7034312709

I’m Nathan,

NathanLatka.com/TheTop

Money Multiplier

Levers

Email:NathanLatka@gmail.comPhone: 7034312709

I’m Nathan,

NathanLatka.com/TheTop