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Founder Heyo (Acq.)& Host of “The Top Entrepreneurs” on iTunes
I’m Nathan,
@NathanLatka
Top Podcasts Business
screeshot
Top Episodes Business
screeshot
Podcasters are Liars
“I just crossed
1,000,000Downloads!”
June July August September October November December January February2015 2015 2015 2015 2015 2015 2015 2016 2016
0
50000
100000
150000
200000
250000
300000
350000
0 157
36541
60593
190417
141854
191555
287176280169
Total Monthly Downloads
Trailing 60-90 Day Downloads
610030 Episodes Published Feb 2016
Trailing 60-90 Day
Downloads
January Breakdown
138k/287k4604 downloads/day x 30 days = 138k
January Breakdown
48%From New Episodes
Meaning 52% of total monthly downloads come from legacy episodes, advantage goes to longer running shows
Smart People Ask This:
How many downloads do you get per
episode you publish in the first 12 weeks
it’s live?
Optimize for Ranking
New Subscribers Over Last 7 Days
Weighted average last 24, 48, 72 hours
Optimize for Ranking
24 Subscribers1 day
24 Subscribers8 days
>
Optimize for Ranking
24 Subscribers1 week
24 Subscribers3 weeks
>
Optimize for Ranking
Could be you!
Optimize for Influence
573k to 30k in 24 hoursRay Edwards Book Mention
Optimize for Influence
Ray Edwards
Optimize for Influence
Ray Edwards
Optimize for # Downloads
screeshotRamsey 8m/mo (daily
show): 266k per episode
Per Episode Patterns
screeshot
Live Call To Action (CTA) I Use:
Text “Nathan” to 33444
(1 email and phone # opt in per every 253 unique downloads)
Optimize For Money
$$$?
Your 30 Minute Episode:
4000 DL/Episode, $15-$50CPM
Your 30 Minute Episode:
4000 DL/Episode, $15-$50CPM
$50 CPM x 4 = $200 per or $600 per episode
Money Multipliers: Add Placements
Add Placements
$50 CPM x 4 = $200 per block x 6 blocks per episode = $1200
Money Multipliers: Incr. Frequency
Publish Weekly, Make: $4,800/Month
Week: 1 2 3 4$: 1200 1200 1200 1200
Money Multipliers: Incr.
FrequencyPublish Daily Make: $33,600/Month
Week: 1 2 3 4
$: 8400 8400 8400 8400
Money Multiplier Levers
1. Increase placements per episode2. Increase show frequency3. Increase downloads4. Increase CPM
Money Multiplier
Levers
