View
190
Download
1
Category
Tags:
Preview:
DESCRIPTION
The opportunities, statistics, and reasons why the social, local, mobile intersection should be so much more than an afterthought in your marketing planning.
Citation preview
SoLoMoThe next big thing that’s the same as it ever was.
Tweeting? @AMA_Tulsa #SoLoMo @Mandy_Vavrinak
2
Another New Acronym?
Social - Local - Mobile SEO SEM SMS LBE
2
3
Same As It Ever Was...
3
Social?- network
Local?- relevant
Mobile?- timing
4
Same As It Ever Was
Channels and audiences Listen, Test, Track, Respond
- Everything you as a brand do… matters
New realities, new approaches- Optimize for usage and environment
4
5
Why Mobile?
5
6
Mobile Lifestyle
6
77
8
The Next Big Thing is Small
8
9
Why Local?
9
10
Social Drives Local
10
11
Mobile Social Apps
11
12
Social/Local Is Baked In
12
13
What About “Non-Social”
13
14
Mobile Share - Search
14
15
What Matters Most
Google BookmarksStumbleUponTwitterFacebookGoogle +LinkedInEmailRadio, TV, Print
Siri, search the web for...
15
16
Social Is Not A “Thing You Do”
Be findable for the right things Be usable/visible on the right platforms Be available via networks and channels Think different...
- Interactions in person need to feel organic, too
16
17
Social Local Mobile - In Action
17
Questions?Twitter @Mandy_Vavrinak
Recommended