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Measuring What Matters: What metrics really count - The Evolution of Performance Metrics - Measuring ROI - The Value of Real-Time Content Speaker: Simon Trilsbach, Vice President, APAC, Socialbakers
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Our mission is to help marketers measure & optimize their social media
(and save a ton of their time doing it)
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Social is changing all the time
June 2014
7.9 %
14.7 %
2.6 %
31.1 %
43.8 %
Brands
Media
Sport
Celebrities and Entertainment
Others
June 2013
10.3 %
4.7 %
1.3 %
14.1 %
69.6 %
Brands
Media
Sport
Celebrities and Entertainment
Others
Facebook Interactions 2013 vs. 2014
The job has changed from…
Create Content Publish
To…
Optimize
Promote
React Respond
Create Content Publish Optimize Analyze
Performance metrics are also changing
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The wise learn many things from their
enemies Aristophanes
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ROI….. MEH
Scott Monty Gary Vaynerchuk
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Foundation metrics for the Enterprise
Metrics for Execu.ves Revenue Impact Market Share Customer Sa.sfac.on
Metrics for Lawyers Social Liability Social Risk
Metrics for HR Policy Infrac8ons Social Recruitment
Metrics for Sales Social Referrals Cost per Social Lead Lead to Close Dura.on
Metrics for Customer Service Social Inquiries Resolu8on Rate Cost savings per Social enquiry
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Smart Storytellers Preview
Smart Storytellers HK
Number of Page Posts
Num
ber o
f Pos
ts In
tera
ctio
ns
0
Hello Kitty Web Store
Sony Mobile HK
HKTDC 香港貿發局
EGL Tours 東瀛遊
The Mira Hong Kong
Crabtree & Evelyn Hong Kong
VitaVitasoy 維他 維他奶
Pandora Hong Kong
Canon Hong Kong
Chow Tai Fook 周大福官方專頁
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Socially Devoted
Top 3 Socially Devoted Brands in HK
258 194 113
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