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Our mission is to help marketers measure & optimize their social media

(and save a ton of their time doing it)

       

       

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Social is changing all the time

June 2014

7.9 %

14.7 %

2.6 %

31.1 %

43.8 %

Brands

Media

Sport

Celebrities and Entertainment

Others

June 2013

10.3 %

4.7 %

1.3 %

14.1 %

69.6 %

Brands

Media

Sport

Celebrities and Entertainment

Others

Facebook Interactions 2013 vs. 2014

The job has changed from…

Create Content Publish

To…

Optimize

Promote

React Respond

Create Content Publish Optimize Analyze

Performance metrics are also changing

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The wise learn many things from their

enemies Aristophanes

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ROI….. MEH

Scott Monty Gary Vaynerchuk

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Foundation metrics for the Enterprise

Metrics  for  Execu.ves   Revenue  Impact  Market  Share  Customer  Sa.sfac.on  

Metrics  for  Lawyers   Social  Liability  Social  Risk  

Metrics  for  HR   Policy  Infrac8ons  Social  Recruitment  

Metrics  for  Sales   Social  Referrals  Cost  per  Social  Lead  Lead  to  Close  Dura.on  

Metrics  for  Customer  Service   Social  Inquiries  Resolu8on  Rate  Cost  savings  per  Social  enquiry    

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Smart Storytellers Preview

Smart Storytellers HK

Number of Page Posts

Num

ber o

f Pos

ts In

tera

ctio

ns

0

Hello Kitty Web Store

Sony Mobile HK

HKTDC 香港貿發局

EGL Tours 東瀛遊

The Mira Hong Kong

Crabtree & Evelyn Hong Kong

VitaVitasoy 維他 維他奶

Pandora Hong Kong

Canon Hong Kong

Chow Tai Fook 周大福官方專頁

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Socially Devoted

Top 3 Socially Devoted Brands in HK

258 194 113

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