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Social media is one of the reasons why 25% of all marketing budgets are now dedicated to events. Incorporating a social media strategy and creating key social moments have become an integral part of the planning process. In this workshop, BizBash C.E.O. and founder, David Adler along with Mallorie Rosenbluth from Likeable Media and Jeff Ramos from MKG, will examine the intersection of social media and events sharing examples of what gets the attention of guests, and how that influences social media sharing.
Citation preview
Social Media IS Decor
The Social Media/Events MashUp
#ElevateNYC
Mallorie RosenbluthLikeable Media@LikeableMedia
Andrew StevensWe Came in Peace
@WeCameInPeace
David AdlerBizBash
@BizBashLive
Jeff RamosMKG
@thisismkg
#ElevateNYC
“You need to think of yourself not just as a planner for what’s taking place in these four walls, but as an event planner for what is taking place in cyberspace at the same time”
- Brian Solis
#ElevateNYCMallorie Rosenbluth
Before During After
Mallorie RosenbluthLikeable Media@LikeableMedia
#ElevateNYC
Crowd-sourceCall for speakersGiveawaysInvolve the speakers
Mallorie Rosenbluth
Social Integration: Pre-Event
#ElevateNYC
Social media efforts should start before your events #ElevateNYC
Mallorie Rosenbluth
Tweet This:
#ElevateNYC
Promote one hashtagIncentivize and reward regularlySet a goalIntegrate social into the whole experience
Mallorie Rosenbluth
Social Integration: At-Event
#ElevateNYC
Tell them what to do, watch them do it, show them what they did #ElevateNYC
Mallorie Rosenbluth
Tweet This:
#ElevateNYC
Continue the conversationCreate FOMOCollect UGCBuild your
content arsenal
Mallorie Rosenbluth
Social Integration: Post-Event
#ElevateNYC
Offline events can create your best online assets #ElevateNYC
Mallorie Rosenbluth
Tweet This:
Create a LIFE CYCLEBuild engagement for HOME and AWAY fansConnect SOCIAL and IRL
Jeff RamosMKG@thisismkg
Case Study:Social Media as Event Decor
SOBEWFFFeaturing Evian and MKG
#ElevateNYCJeff Ramos
#ElevateNYC
Create a LIFE CYCLEBuild engagement for HOME and AWAY fansConnect SOCIAL and IRL
Jeff Ramos
Agenda
#ElevateNYC
What happens BEFOREEvents are single-serving, create buzz beforehand with social activations
What happens DURINGWhen it’s show-time: listen, engage, and make connections
What happens AFTERCollect, share, and remix content and experiences
Jeff Ramos
Life a LIFE CYCLE
#ElevateNYCJeff Ramos
What Happens Before
#ElevateNYCJeff Ramos
What Happens During
#ElevateNYCJeff Ramos
What Happens After
#ElevateNYC
Give fans a reason to care and be
involved BEFORE the event
DURING the event, listen, engage, and
show love
Bring it all home AFTER in a unique
way
Jeff Ramos
Create a LIFE CYCLE
#ElevateNYC
1.The lead in is for everyoneGive a REAL reason why everyone should be hyped
2.On site, make it interesting Should be fun if I am following along at home or at the event with you
3.Give your takeIt’s the same event no matter who goes, but how does your brand see it?
Jeff Ramos
Build Engagement for HOME and AWAY Fans
#ElevateNYCJeff Ramos
The Lead in is for Everyone
#ElevateNYCJeff Ramos
On Site, Make it Interesting
#ElevateNYCJeff Ramos
Give Your Take
#ElevateNYC
Let your CM do moreWhat’s the point of having a live body if all they are going to do is tweet in a corner?
Give your brand a faceJust like online dating, finally meeting the person you chatted with can be amazing
Real faces, real connectionsLet your CM be charming, get a real business card, a handshake, and the chance to grow the brand
Jeff Ramos
Connect Social & IRL
#ElevateNYC
While it’s cool to have a lot of this, it’s all cool to meet this guy
Jeff Ramos
Connect Social & IRL
#ElevateNYC
Create a life cycleYour social plan needs to consider the before, during and after
Create engagement for home and away fansMake it fun for those following along and those in the building
Connect social & IRLGive your CM’s thumbs a rest and let them shake some hands and charm it up
Jeff Ramos
TL;DR Conclusion
Andrew StevensWe Came in Peace@WeCameInPeace
Conversation Pieces
#ElevateNYC
An event design + production agency
specializing in connective spaces
and experiential campaigns.Andrew Stevens
#ElevateNYC
SPACES BECOME PLACES
Andrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYC
REIMAGINE THE ORDINARY
Andrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYC
cavalli
Andrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYC
LVMH
Andrew Stevens
#ElevateNYC
ADVANCE THE BRAND
Andrew Stevens
#ElevateNYC
LINCOLN CAR + LIGHTING
Andrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYC
DIALOGUE BY DESIGNAndrew Stevens
#ElevateNYCAndrew Stevens
#ElevateNYC
KEEP THEM TALKING
Andrew Stevens
#ElevateNYC
@BizBashLive
bizbash.com
d_adler@bizbash.com
@LikeableMedia
likeable.com
mallorie@likeable.com
@ThisIsMKG
thisismkg.com
andrewstevens@wecameinpeace.org
@WeCameInPeace
wecameinpeace.org
jramos@thisismkg.com
David Adler Mallorie Rosenbluth
Jeff Ramos Andrew Stevens
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