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Social Media IS Decor The Social Media/Events MashUp #ElevateNYC

Social media mashup 2014 elevate bb edits (1)

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Social media is one of the reasons why 25% of all marketing budgets are now dedicated to events. Incorporating a social media strategy and creating key social moments have become an integral part of the planning process. In this workshop, BizBash C.E.O. and founder, David Adler along with Mallorie Rosenbluth from Likeable Media and Jeff Ramos from MKG, will examine the intersection of social media and events sharing examples of what gets the attention of guests, and how that influences social media sharing.

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Social Media IS Decor

The Social Media/Events MashUp

#ElevateNYC

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Mallorie RosenbluthLikeable Media@LikeableMedia

Andrew StevensWe Came in Peace

@WeCameInPeace

David AdlerBizBash

@BizBashLive

Jeff RamosMKG

@thisismkg

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#ElevateNYC

“You need to think of yourself not just as a planner for what’s taking place in these four walls, but as an event planner for what is taking place in cyberspace at the same time”

- Brian Solis

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#ElevateNYCMallorie Rosenbluth

Before During After

Mallorie RosenbluthLikeable Media@LikeableMedia

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#ElevateNYC

Crowd-sourceCall for speakersGiveawaysInvolve the speakers

Mallorie Rosenbluth

Social Integration: Pre-Event

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#ElevateNYC

Social media efforts should start before your events #ElevateNYC

Mallorie Rosenbluth

Tweet This:

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#ElevateNYC

Promote one hashtagIncentivize and reward regularlySet a goalIntegrate social into the whole experience

Mallorie Rosenbluth

Social Integration: At-Event

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#ElevateNYC

Tell them what to do, watch them do it, show them what they did #ElevateNYC

Mallorie Rosenbluth

Tweet This:

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#ElevateNYC

Continue the conversationCreate FOMOCollect UGCBuild your

content arsenal

Mallorie Rosenbluth

Social Integration: Post-Event

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#ElevateNYC

Offline events can create your best online assets #ElevateNYC

Mallorie Rosenbluth

Tweet This:

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Create a LIFE CYCLEBuild engagement for HOME and AWAY fansConnect SOCIAL and IRL

Jeff RamosMKG@thisismkg

Case Study:Social Media as Event Decor

SOBEWFFFeaturing Evian and MKG

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#ElevateNYCJeff Ramos

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#ElevateNYC

Create a LIFE CYCLEBuild engagement for HOME and AWAY fansConnect SOCIAL and IRL

Jeff Ramos

Agenda

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#ElevateNYC

What happens BEFOREEvents are single-serving, create buzz beforehand with social activations

What happens DURINGWhen it’s show-time: listen, engage, and make connections

What happens AFTERCollect, share, and remix content and experiences

Jeff Ramos

Life a LIFE CYCLE

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#ElevateNYCJeff Ramos

What Happens Before

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#ElevateNYCJeff Ramos

What Happens During

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#ElevateNYCJeff Ramos

What Happens After

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#ElevateNYC

Give fans a reason to care and be

involved BEFORE the event

DURING the event, listen, engage, and

show love

Bring it all home AFTER in a unique

way

Jeff Ramos

Create a LIFE CYCLE

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#ElevateNYC

1.The lead in is for everyoneGive a REAL reason why everyone should be hyped

2.On site, make it interesting Should be fun if I am following along at home or at the event with you

3.Give your takeIt’s the same event no matter who goes, but how does your brand see it?

Jeff Ramos

Build Engagement for HOME and AWAY Fans

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#ElevateNYCJeff Ramos

The Lead in is for Everyone

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#ElevateNYCJeff Ramos

On Site, Make it Interesting

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#ElevateNYCJeff Ramos

Give Your Take

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#ElevateNYC

Let your CM do moreWhat’s the point of having a live body if all they are going to do is tweet in a corner?

Give your brand a faceJust like online dating, finally meeting the person you chatted with can be amazing

Real faces, real connectionsLet your CM be charming, get a real business card, a handshake, and the chance to grow the brand

Jeff Ramos

Connect Social & IRL

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#ElevateNYC

While it’s cool to have a lot of this, it’s all cool to meet this guy

Jeff Ramos

Connect Social & IRL

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#ElevateNYC

Create a life cycleYour social plan needs to consider the before, during and after

Create engagement for home and away fansMake it fun for those following along and those in the building

Connect social & IRLGive your CM’s thumbs a rest and let them shake some hands and charm it up

Jeff Ramos

TL;DR Conclusion

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Andrew StevensWe Came in Peace@WeCameInPeace

Conversation Pieces

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#ElevateNYC

An event design + production agency

specializing in connective spaces

and experiential campaigns.Andrew Stevens

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#ElevateNYC

SPACES BECOME PLACES

Andrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYC

REIMAGINE THE ORDINARY

Andrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYC

cavalli

Andrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYC

LVMH

Andrew Stevens

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#ElevateNYC

ADVANCE THE BRAND

Andrew Stevens

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#ElevateNYC

LINCOLN CAR + LIGHTING

Andrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYC

DIALOGUE BY DESIGNAndrew Stevens

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#ElevateNYCAndrew Stevens

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#ElevateNYC

KEEP THEM TALKING

Andrew Stevens

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#ElevateNYC

@BizBashLive

bizbash.com

[email protected]

@LikeableMedia

likeable.com

[email protected]

@ThisIsMKG

thisismkg.com

[email protected]

@WeCameInPeace

wecameinpeace.org

[email protected]

David Adler Mallorie Rosenbluth

Jeff Ramos Andrew Stevens