Should I use Pinterest to market my business?

How can I use Pinterest for B2B Marketing?Ali SchwankeSimple StratIABC Presentation Feb 2016

My history of bug collecting

If you don’t know what was in the mind of a maker of a thing, all you can do at best is not use it properly.

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What’s more important than the platform is what we’re asking our audiences to share. It’s not about the network. It’s about the content.

- Tim Fishburne

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You’re starting with the wrong question.

How can I get the customer to buy because of something I pinned?

More than ever, brands need a plan for content worth sharing.

We need to createcontent worth sharing.

- Marketoonist

More than ever, brands need a plan for content worth sharing.

Content thatanswers questions.

More than ever, brands need a plan for content worth sharing.

Content thatsolves problems.

More than ever, brands need a plan for content worth sharing.

Content thatinspires creativity.

Pinterest is not a stand alone network. It requires cross promotion and engagement from other networks to be effective.

“

Source: Sprout Social and Pew Research

“To make a lasting connection, the goal is not to promote the shampoos, strawberries and steaks that are sold in the actual stores but to communicate the lifestyle that the Whole Foods team aspires to — an appropriate ambition, given that Pinterest has often been likened to a digital inspiration board. And by creating an aspirational lifestyle, we can convert casual pinners into brand enthusiasts and, hopefully, customers … and because the point of Pinterest isn’t to push products, but to help people explore and deepen their interests, consumers don’t feel like they’re being marketed to.”

Integrated strategy

Workflow and Engagement

Automate based on customer trigger.

Invite to engage.

You’re invited to join us (and the

chickens) on social media.

We want to “feel like it’s working” is not a good

goal.

Using Pinterest for Business

Create a Great Bio

Showcase Videos

Careers/HR

About Us

Personal Tour

Learning Center

Case Studies

Idea Generation

Tips for Success

High res + 600 px = best for Pinterest. Only images that are

at least 100 x 200 (or 200 x 100) pixels are Pinnable.

Use plenty of high-quality

images on your website

Engage with other users by tagging them with @ or use

hashtags to highlight specific topics, such as #startup

#nonprofit or #marketingtips

Use names and hashtags

on Pinterest boards

In order to be social and say thanks, here is a great “ninja trick”. Type in the following link (using your own url):

www.pinterest.com/source/yourwebsite.com and it will show you all the pins/repins made direct from your website.

Track pins from your website

80% of all pins are repins.

Be part of the 20%.

Plus it’s SEO friendly if done correctly.

Notice how many of the National Wildlife Federation photos have “pinned from

nwf.org or blog.nwf.org

Link back to your site.

Upload + Edit

Upload + Edit

Some B2B brands have complex products and services that take a long time to explain. Use a board on Pinterest to explain how those complex products and services work.

-Julia Borgini, B2BNN

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"In the B2B world, using Pinterest as a tool solely to 'enhance your brand' isn't going to cut it. When leads and customers are your bottom line, it's really important that you're driving quality traffic to your website with

- Rebecca Corliss, Hubspot

“

Measurement & Tracking

.005% response rate

Pinterest Analytics

Referral Traffic

ali@simplestrat.comJoin the email list for tips at simplestrat.com

Ali SchwankeSimple StratIABC Presentation Feb 2016