SEO Best Practices & Malpractices

SEO Best practices and Malpractices

Best Practices : White Hat SEO

Appealing layout and design

• Site’s design and colour combination constituents towards website’s appeal• It includes site accessibility, identity, navigation & content presentation

Smooth navigation

• Navigation has to be easy and clear• Confusing site navigation will increase the bounce rate • Sitemaps should not be ignored, it guides website visitors through navigation

Best Practices : White Hat SEO

Engaging content

• Catchy text, audio, video, images or infographic will make user to stay on website longer• Content answers visitors query and offers appropriate solutions, he can convert into a

customer also

Relevant meta analysis

• Webpage title and description should clear and easy to understand• He should get relevant information on website to proceed further

Best Practices : White Hat SEO

Image SEO

• Optimized images make webpage more valuable• Images should be given appropriate Title and Alt Text to image

Right anchor text

• Anchor text makes navigation within website content easy for visitor• Right anchor text will help user to navigate the site and get required input from website

Malpractices - Black Hat SEO• Keyword stuffing : Inserting lots of keyword in content

• Invisible text : Inserting invisible list of keywords on a webpage

• Cloaking: Displaying content of same webpage differently to search engines and human visitor

• Doorway pages: Designing webpage for high ranking in search engines by keyword stuffing on webpage. Once a user clicks on this page link, it redirects to different webpage which is not relevant.

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