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SEO Best practices and Malpractices
Best Practices : White Hat SEO
Appealing layout and design
• Site’s design and colour combination constituents towards website’s appeal• It includes site accessibility, identity, navigation & content presentation
Smooth navigation
• Navigation has to be easy and clear• Confusing site navigation will increase the bounce rate • Sitemaps should not be ignored, it guides website visitors through navigation
Best Practices : White Hat SEO
Engaging content
• Catchy text, audio, video, images or infographic will make user to stay on website longer• Content answers visitors query and offers appropriate solutions, he can convert into a
customer also
Relevant meta analysis
• Webpage title and description should clear and easy to understand• He should get relevant information on website to proceed further
Best Practices : White Hat SEO
Image SEO
• Optimized images make webpage more valuable• Images should be given appropriate Title and Alt Text to image
Right anchor text
• Anchor text makes navigation within website content easy for visitor• Right anchor text will help user to navigate the site and get required input from website
Malpractices - Black Hat SEO• Keyword stuffing : Inserting lots of keyword in content
• Invisible text : Inserting invisible list of keywords on a webpage
• Cloaking: Displaying content of same webpage differently to search engines and human visitor
• Doorway pages: Designing webpage for high ranking in search engines by keyword stuffing on webpage. Once a user clicks on this page link, it redirects to different webpage which is not relevant.
