Seo 101 Chamber of Commerce February 2014

SEO 101Christopher VanOosterhoutMuskegon Community College

Licentia LLCwww.vanoosterhout.com

Email: c@vanoosterhout.com

Twitter: @cvmuse

BE CAREFUL

ContractorsTricksFadsEasy answers

WHY SEARCH ENGINES ARE IMPORTANT

Millions of sites / pages– How do you find what you are looking for?– How do you find customers?– How do your customers find what they are looking for?

Image: www.garmin.com

HOW SEARCH ENGINES OPERATE

Crawling– Reading Source Code

Indexing– Cataloging collected data

Providing Results

WHAT CAN YOU IMPACT DIRECTLY

WHAT YOU CAN IMPACT INDIRECTLY

WHAT IS OUT OF YOUR CONTROL

WEB PAGE CONTENT

TAGS Code Content – More about you

Content – Less about you Content – Know audience

ZincZinckZink

KEYWORD SELECTION

Search Demand – Is higher demand better for your organization?

High Competition vs Lower Competition

How close is the search to the conversion?

TOOLS AND TACTICS

Focus your efforts Provide structured data

Submit your site Submit your pages Track your results

TOOLS AND TACTICS

Focus your efforts Provide structured data

Submit your site Submit your pages Track your results

SEO 101Christopher VanOosterhoutc@vanoosterhout.com

@cvmuse

Seo 101 Chamber of Commerce February 2014

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