SEO

Shinu Suresh

WCS SEO

Creation of simple static URLS for store pages that shoppers and search bots can

understand

Title and Meta Description of pages

Creating 301 URL redirection when a web page is moved

Sitemap

Simplifying URL’s

Shortening Context Root

http://hostname/webapp/wcs/stores/servlet/Product2_10001_10001_10029_-1_10007_10001_10001_ProductDisplayErrorView

TO

http://hostname/shop/Product2_10001_10001_10029_-1_10007_10001_10001_ProductDisplayErrorView

Seo friendly urls

http://hostname/webapp/wcs/stores/servlet/Product2_10001_10001_10029_-1_10007_10001_10001_ProductDisplayErrorView

TO

http://hostname/shop/side-tables/two-drawer-side-table

Shortening Context Root

How to configure?

Modify httpd.conf

Modify wc-server.xml

<VirtualHost *:80>

RewriteEngine on RewriteRule ^/shop/(.*) /webapp/wcs/stores/servlet/$1 [PT,L]

//Do the same for :443 as well

<SEOConfiguration defaultUrl="" dynamicUrl="true" enable="true">

<context-root-rewrite value="/shop" /> </SEOConfiguration>

SEO URL’s

How to configure?

SEO URL’s

How to configure?

1> select * from seourl where seourl_id=13242

2> go

SEOURL_ID TOKENNAME TOKENVALUE PRIORITY CHANGE_FREQUENCY MOBILE_PRIORITY MOBILE_CHG_FREQ OPTCOUNTER

--------- ------------- ---------- -------- ---------------- --------------- --------------- ----------

13242 CategoryToken 10020 0.0 N 0.0 N 0

1> select * from seourlkeyword where seourl_id=13242 and LANGUAGE_ID=-1

2> go

SEOURLKEYWORD_ID SEOURL_ID LANGUAGE_ID STOREENT_ID URLKEYWORD MOBILEURLKEYWORD STATUS OPTCOUNTER

---------------- --------- ----------- ----------- ------------------- ---------------- ------ ----------

51960 13242 -1 10001 shoes-10020--1 NULL 0 1

53001 13242 -1 10001 apparel-girls-shoes NULL 1 0

1> select * from seoredirect where SEOURLKWD_ID_NEW=53001

2> go

SEOREDIRECT_ID SEOURLKWD_ID_NEW SEOURLKWD_ID_ORIG OPTCOUNTER

-------------- ---------------- ----------------- ----------

10501 53001 51960 0

JSP

wcf:url - JSTL Taglib for constructing SEO urls

It builds a full path URL, rather than a relative path.

It builds SEO compliant URLs if the feature is used in WebSphere Commerce.

It adds a prefix to the URL with the appropriate protocol, HTTP or HTTPS, depending on the Struts

configuration files.

Wcf:url Demystified

http://www-01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.seositemap.doc/concepts/csdSEOpatternfiles.htm

Title and Meta Description of pages

Page Title

Meta Description & Keywords– HTML attribute which will not displayed on page

Page Title & Meta Description

How to configure?

Page Title & Meta Description

How to configure?

SEOPAGEDEFDESC

http://www-

01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.database.doc/database/seo

pagedefdesc.htm?lang=en

SEOPAGEDEF_ID LANGUAGE_ID TITLE META_DESC META_KEYWORD

IMAGE_ALT_DESC LASTUPDATE CREATEDTIME FIELD1 FIELD2 FIELD3 OPTCOUNTER

------------- ----------- ---------------------------- ------------------------------------------------------- ------------------------------------

------ ------------------------------------- ----------------------- ----------------------- ------ ------ ------ ----------

10058 -1 Welcome to <seo: StoreName/> Shop <seo: StoreName/> online. <seo: StoreDescription/> <seo: StoreName/> <seo:

StoreDescription/> Image for <seo: StoreName/> home page 2014-03-01 09:05:26.248 2014-03-01 09:05:26.248 NULL NULL NULL 1

Query execution time => 2 ms

select * from SEOPAGEDEFDESC where SEOPAGEDEF_ID=10058 and LANGUAGE_ID=-1;

Image alt texts

Image alt text – Text which appears when you hover images

Image alt texts

How to configure?

CATENTDESC - http://www-

01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.database.doc/database/catent

desc.htm?lang=en

Sitemap

File with a list of web url’s in your site

Bot’s use this file to crawl site more intelligently

When do we need sitemap

Your site is really large

Your site has a large archive of content pages that are isolated or well not linked to each other

Your site is new and has few external links to it

Your site uses rich media content, is shown in Google News, or uses other sitemaps-compatible annotations

Sitemap xml’s

sitemap_10001 (Index file)

sitemap_10001_1.xml (Original Site map

contents

sitemap_10001.xml.gz – Zipped file which has the

above sitemap xml

https://support.google.com/webmasters/answer/7

5712?hl=en

Generating Sitemap

Admin Console Scheduler

Run job SitemapGenerate

Minimal params required are

1. storeId

2. catalogId

3. storeType

storeId – The Store Identifier

storeType – B2C or B2B

maxUrlNumber - The maximum number of URLs a sitemap is allowed to have. Default 50,000

catalogId – Sales catalog id used. If not specified, master catalog id is used

validation – Whether validation against schema is required

compareFiles – Compare files against last run

uploadXMLToEAR – his flag indicates whether to upload the uncompressed generated sitemap XML files to the EAR directory (set to false by default). Both the compressed and uncompressed versions are uploaded.

updateEAR - This flag allows the caller to disable the EAR update (set to true by default). All files remain in the temporary directory (FEP 8+)

http://www-01.ibm.com/support/knowledgecenter/SSZLC2_7.0.0/com.ibm.commerce.seositemap.doc/tasks/tsdgsmsched.htm

SiteMap Output

Sitemap files will be generated at WAS_Profiles/temp directory

updateEAR – Set this to true, otherwise an ear update will also happen