Seo 101 Chamber of Commerce February 2014

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SEO overview for business and non-profits.

Text of Seo 101 Chamber of Commerce February 2014

  • 1.SEO 101 Christopher VanOosterhout Muskegon Community College Licentia LLC www.vanoosterhout.com Email: c@vanoosterhout.com Twitter: @cvmuse 2013 Christopher VanOosterhout

2. 2014 Christopher VanOosterhout 3. BE CAREFUL ContractorsTricks FadsEasy answers 2014 Christopher VanOosterhout - www.vanoosterhout.com 4. 2012 Christopher VanOosterhout 5. WHY SEARCH ENGINES ARE IMPORTANT Millions of sites / pages How do you find what you are looking for? How do you find customers? How do your customers find what they are looking for? 2014 Christopher VanOosterhout - www.vanoosterhout.com 6. 2014 Christopher VanOosterhout 7. 2014 Christopher VanOosterhout Image: www.garmin.com 8. 2014 Christopher VanOosterhout 9. 2014 Christopher VanOosterhout 10. 67 % 11 %16 % 2014 Christopher VanOosterhout www.vanoosterhout.com Source: ComScore December 2013 Report Published January 2014 11. 2014 Christopher VanOosterhout 12. 2014 Christopher VanOosterhout 13. HOW SEARCH ENGINES OPERATE Crawling Reading Source Code Indexing Cataloging collected data Providing Results 2014 Christopher VanOosterhout www.vanoosterhout.com http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate 14. 2014 Christopher VanOosterhout 15. 2014 Christopher VanOosterhout 16. 2014 Christopher VanOosterhout 17. WHAT CAN YOU IMPACT DIRECTLY WHAT YOU CAN IMPACT INDIRECTLY WHAT IS OUT OF YOUR CONTROL 2014 Christopher VanOosterhout - www.vanoosterhout.com 18. 2014 Christopher VanOosterhout 19. 2014 Christopher VanOosterhout 20. 2014 Christopher VanOosterhout 21. 2014 Christopher VanOosterhout 22. WEB PAGE CONTENT TAGS Code Content More about you Content Less about you Content Knowaudience 2014 Christopher VanOosterhout - www.vanoosterhout.com http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate 23. 2014 Christopher VanOosterhout 24. Zinc Zinck Zink 2014 Christopher VanOosterhout 25. 2014 Christopher VanOosterhout 26. KEYWORD SELECTION Search Demand Is higher demand better for your organization? High Competition vs Lower Competition How close is the search to the conversion? 2014 Christopher VanOosterhout - www.vanoosterhout.com 27. TOOLS AND TACTICS Focus your efforts Provide structured data Submit your site Submit your pages Track your results 2014 Christopher VanOosterhout - www.vanoosterhout.com 28. TOOLS AND TACTICS Focus your efforts Provide structured data Submit your site Submit your pages Track your results 2014 Christopher VanOosterhout - www.vanoosterhout.com 29. SEO 101 Christopher VanOosterhout c@vanoosterhout.com @cvmuse2012 Christopher VanOosterhout