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Congres Facebook Marketing 2015
Tuesday June 9
Facebook Search and Social
Instagram Whatsapp
Social media in China Datadriven
1,415,000,000 active users
15 million brand pages (CocaCola 90mil fans, McDonalds 57mil
fans)
10 billion dollar Ad Spend in 2014
(online advertising in 2015 more than TV advertising)
Algorithm selects from 1500 posts
organic reach is decreasing >
better content relevant content
more audience targeting better spot in complete
marketing mix
How about Facebook Advertising?
objectives:
- awareness for product/service
- sales focussed
Facebook Advertising is not a stand-alone method.
Search and Social
Search and Social
Search and Social
How to be successful?
1.killer profile copy 2.unique content 3.awesome photofeed 4.define goals 5.be consequent 6.be relevant 7.use hashtags (max 10) 8.engage with followers 9.target your audience 10.analyse data
Advertisting?
Some big brands in USA already can use it, waiting until it will roll out in Europe
1.monthly active users = 800 million
2.most opened app in Netherlands (9,5 million users)
How will they earn money?
1.stickers 2.themes 3.branded content 4.send documents 5.buy products in-app 6.companies in neighbourhood 7.pay-in-app possibility
Whatsapp audience young connected mobile engaged
61% male, 39% female 94% has FB account 20% iOS, 70% Android 67% under 35years
Why should a company be there?
• high CTR, messages are in a reliable atmosphere
• groups with friends, low threshold to share and participate
• Whatsapp and Facebook close integration
• One on One contact • webcare = appcare
Social media in China
Besides QZone, Weibo, there is WeChat:
468 monthly active users.
This network is the fastest growing network…it will beat Facebook!
Social media in China
• messaging app • qr codes • shake • friend radar • walkie talkie • drift bottle • group chats • moments • sticker gallery (ask Rowan;)
#Datadriven https://youtu.be/-aN1_U1GcbE?t=9m36s (tot ong 17minuut15)
Questions?
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