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Congres Facebook Marketing 2015 Tuesday June 9

Sanne's highlights Facebook Marketing Congres 2015

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Page 1: Sanne's highlights Facebook Marketing Congres 2015

Congres Facebook Marketing 2015

Tuesday June 9

Page 2: Sanne's highlights Facebook Marketing Congres 2015

Facebook Search and Social

Instagram Whatsapp

Social media in China Datadriven

Page 3: Sanne's highlights Facebook Marketing Congres 2015

1,415,000,000 active users

15 million brand pages (CocaCola 90mil fans, McDonalds 57mil

fans)

10 billion dollar Ad Spend in 2014

(online advertising in 2015 more than TV advertising)

Algorithm selects from 1500 posts

Page 4: Sanne's highlights Facebook Marketing Congres 2015

organic reach is decreasing >

better content relevant content

more audience targeting better spot in complete

marketing mix

Page 5: Sanne's highlights Facebook Marketing Congres 2015

How about Facebook Advertising?

Page 6: Sanne's highlights Facebook Marketing Congres 2015

objectives:

- awareness for product/service

- sales focussed

Page 7: Sanne's highlights Facebook Marketing Congres 2015
Page 8: Sanne's highlights Facebook Marketing Congres 2015
Page 9: Sanne's highlights Facebook Marketing Congres 2015

Facebook Advertising is not a stand-alone method.

Page 10: Sanne's highlights Facebook Marketing Congres 2015

Search and Social

Page 11: Sanne's highlights Facebook Marketing Congres 2015

Search and Social

Page 12: Sanne's highlights Facebook Marketing Congres 2015

Search and Social

Page 13: Sanne's highlights Facebook Marketing Congres 2015

Instagram

Page 14: Sanne's highlights Facebook Marketing Congres 2015

How to be successful?

1.killer profile copy 2.unique content 3.awesome photofeed 4.define goals 5.be consequent 6.be relevant 7.use hashtags (max 10) 8.engage with followers 9.target your audience 10.analyse data

Page 15: Sanne's highlights Facebook Marketing Congres 2015

Advertisting?

Some big brands in USA already can use it, waiting until it will roll out in Europe

Page 16: Sanne's highlights Facebook Marketing Congres 2015

Whatsapp

1.monthly active users = 800 million

2.most opened app in Netherlands (9,5 million users)

Page 17: Sanne's highlights Facebook Marketing Congres 2015

How will they earn money?

1.stickers 2.themes 3.branded content 4.send documents 5.buy products in-app 6.companies in neighbourhood 7.pay-in-app possibility

Page 18: Sanne's highlights Facebook Marketing Congres 2015

Whatsapp audience young connected mobile engaged

61% male, 39% female 94% has FB account 20% iOS, 70% Android 67% under 35years

Page 19: Sanne's highlights Facebook Marketing Congres 2015

Why should a company be there?

• high CTR, messages are in a reliable atmosphere

• groups with friends, low threshold to share and participate

• Whatsapp and Facebook close integration

• One on One contact • webcare = appcare

Page 20: Sanne's highlights Facebook Marketing Congres 2015

Social media in China

Besides QZone, Weibo, there is WeChat:

468 monthly active users.

This network is the fastest growing network…it will beat Facebook!

Page 21: Sanne's highlights Facebook Marketing Congres 2015

Social media in China

• messaging app • qr codes • shake • friend radar • walkie talkie • drift bottle • group chats • moments • sticker gallery (ask Rowan;)

Page 22: Sanne's highlights Facebook Marketing Congres 2015

#Datadriven https://youtu.be/-aN1_U1GcbE?t=9m36s (tot ong 17minuut15)

Page 23: Sanne's highlights Facebook Marketing Congres 2015

Questions?