Sales Challenger over McKinsey Sales Funnel

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Customers are coming to the table with more information than ever before and this changes everything for Marketing. How will you respond? The Sales Challenger is a great start.

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  • 1. Marketing Leadership Forum The Sales Challenger By Matthew Dixon and Brent Adamson June 2014
  • 2. TheWayWe ShopHas Changed
  • 3. Customer BuyingDecisionTimeline
  • 4. I Met A Challenger
  • 5. Its Not What You SellIts HowYou Sell It
  • 6. Challenger Marketing Teach. Tailor. Take Control.
  • 7. SalesDisruption
  • 8. Oldvs. New
  • 9. Oldvs. New
  • 10. Thought Leadershipvs. Insight?
  • 11. CatalyseAction
  • 12. Marketing
  • 13. www.nataliebruins.com Thankyou

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