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Showcasing both proactive and reactive social content we've created in 2014 for our clients Budweiser and Bud Light.
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Brand work May-August 2014 / R24 overview
http://youtu.be/kBfmHcaw0BI
We help make brands relevant every day. Our process leverages real-time consumer insights to create and distribute original, multi-media branded content the moment it is relevant to an audience. We call our discipline “relevant content marketing,” and we have been practicing it for Fortune 500 companies for over three years. Please watch our process video :
March- August 2014: Reactive content
http://www.huffingtonpost.com/2014/06/25/suarez-bite-memes-
jokes_n_5529873.html
http://www.adweek.com/news/technology/big-brands-react-luis-
suarez-s-world-cup-biting-incident-158549
CLIENT: Bud Light !EVENT: World Cup !Luis Suarez of Uruguay bites an Italian soccer player during play. R24 presented this idea to Bud Light and had it approved and posted to Twitter within an hour after the incident. Consumer and trade news outlets reported on how Bud Light successfully won the moment. See links below.
CLIENT Bud Light !EVENT: 2014 March Madness: Released right after Mercer beat Duke !COPY: Underdog eat your bracket?
CLIENT Bud Light !EVENT: LeBron James announces his return to Cleveland !
CLIENT Bud Light !EVENT: ESPN leaks photos of their body issue !
http://www.youtube.com/watch?v=-K6cCJY1PMY
CLIENT Bud Light !EVENT Parody of a trending video. !NOTE: Production time was under 24 hours. Giving the brand a first to market advantage
https://vine.co/v/MQWiBxwZLlz !
CLIENT Bud Light !EVENT: “Respect “Nike commercial for retiring Derek Jeter reaches 3 million views in 24 hours. BL Vine video response launched on his first at bat during the MLB All Star Game.
https://twitter.com/budlight/status/479406482778521600
CLIENT Bud Light !EVENT: Twitter announces animated GIF for it’s platform. 3 hours later BL celebrates.
CLIENT Budweiser !EVENT: Surprise acts Kanye and Iggy are announced for BMIA in LA.
http://youtu.be/L9ICg6FXjww
CLIENT Budweiser !EVENT: US population reaches multi-cultural tipping point. !
March- August 2014: Proactive content
CLIENT Budweiser !EVENT Walking Dead Finale
CLIENT Bud Light !EVENT Walking Dead Finale
CLIENT Budweiser !EVENT Game Of Thrones Season Premier
CLIENT Bud Light !EVENT Game Of Thrones Season Premier
CLIENT Budweiser !EVENT Captain America Movie Premier
CLIENT Bud Light !EVENT Captain America Movie Premier
CLIENT Budweiser !EVENT Johnny Cash Album release !COPY Johnny Cash’s new album is out today. We’re proud to say we’ve been there for the whole ride.
CLIENT Budweiser !EVENT Johnny Cash Album release !Image response to comment thread requests to see an 8 track version of the post
CLIENT Budweiser !EVENT Conan hosts MTV Movie Awards
CLIENT Budweiser !EVENT Masters
CLIENT Budweiser !EVENT Cinco De Mayo
CLIENT Budweiser !EVENT Mothers Day
CLIENT Budweiser !EVENT The return of 24
CLIENT Budweiser !EVENT Spirt of St Louis Anniversary
!!EVENT Transformers movie premier !MICRO VIDEO http://youtu.be/65ptqhLXQqk !
CLIENT Budweiser !EVENT X-Men movie premier
CLIENT Bud Light !EVENT Godzilla movie premier
CLIENT Bud Light !EVENT Lunar Landing Anniversary
CLIENT Bud Light !EVENT Comic Con
https://www.facebook.com/video.php?v=10152135810111688&set=vb.52880441687&type=2&theater
CLIENT Budweiser !EVENT MLB All Star Game
CLIENT Bud Light !EVENT Forrest Gump Anniversary
CLIENT Bud Light !EVENT Bonnaroo Music Festival
https://vine.co/v/MPgPXmQuP90
\
CLIENT Bud Light !EVENT Pong Anniversary
CLIENT Bud Light !EVENT Summer Solstice
CLIENT Bud Light !EVENT 2014 World Cup
CLIENT Bud Light !EVENT 2014 World Cup
CLIENT Bud Light !EVENT 2014 World Cup
CLIENT Bud Light !EVENT 2014 World Cup
CLIENT Budweiser !EVENT Shark Week
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