Brand work May-August 2014 / R24 overview

http://youtu.be/kBfmHcaw0BI

We help make brands relevant every day. Our process leverages real-time consumer insights to create and distribute original, multi-media branded content the moment it is relevant to an audience. We call our discipline “relevant content marketing,” and we have been practicing it for Fortune 500 companies for over three years. Please watch our process video :

March- August 2014: Reactive content

http://www.huffingtonpost.com/2014/06/25/suarez-bite-memes-

jokes_n_5529873.html

http://www.adweek.com/news/technology/big-brands-react-luis-

suarez-s-world-cup-biting-incident-158549

CLIENT: Bud Light !EVENT: World Cup !Luis Suarez of Uruguay bites an Italian soccer player during play. R24 presented this idea to Bud Light and had it approved and posted to Twitter within an hour after the incident. Consumer and trade news outlets reported on how Bud Light successfully won the moment. See links below.

CLIENT Bud Light !EVENT: 2014 March Madness: Released right after Mercer beat Duke !COPY: Underdog eat your bracket?

CLIENT Bud Light !EVENT: LeBron James announces his return to Cleveland !

CLIENT Bud Light !EVENT: ESPN leaks photos of their body issue !

http://www.youtube.com/watch?v=-K6cCJY1PMY

CLIENT Bud Light !EVENT Parody of a trending video. !NOTE: Production time was under 24 hours. Giving the brand a first to market advantage

https://vine.co/v/MQWiBxwZLlz !

CLIENT Bud Light !EVENT: “Respect “Nike commercial for retiring Derek Jeter reaches 3 million views in 24 hours. BL Vine video response launched on his first at bat during the MLB All Star Game.

https://twitter.com/budlight/status/479406482778521600

CLIENT Bud Light !EVENT: Twitter announces animated GIF for it’s platform. 3 hours later BL celebrates.

CLIENT Budweiser !EVENT: Surprise acts Kanye and Iggy are announced for BMIA in LA.

http://youtu.be/L9ICg6FXjww

CLIENT Budweiser !EVENT: US population reaches multi-cultural tipping point. !

March- August 2014: Proactive content

CLIENT Budweiser !EVENT Walking Dead Finale

CLIENT Bud Light !EVENT Walking Dead Finale

CLIENT Budweiser !EVENT Game Of Thrones Season Premier

CLIENT Bud Light !EVENT Game Of Thrones Season Premier

CLIENT Budweiser !EVENT Captain America Movie Premier

CLIENT Bud Light !EVENT Captain America Movie Premier

CLIENT Budweiser !EVENT Johnny Cash Album release !COPY Johnny Cash’s new album is out today. We’re proud to say we’ve been there for the whole ride.

CLIENT Budweiser !EVENT Johnny Cash Album release !Image response to comment thread requests to see an 8 track version of the post

CLIENT Budweiser !EVENT Conan hosts MTV Movie Awards

CLIENT Budweiser !EVENT Masters

CLIENT Budweiser !EVENT Cinco De Mayo

CLIENT Budweiser !EVENT Mothers Day

CLIENT Budweiser !EVENT The return of 24

CLIENT Budweiser !EVENT Spirt of St Louis Anniversary

!!EVENT Transformers movie premier !MICRO VIDEO http://youtu.be/65ptqhLXQqk !

CLIENT Budweiser !EVENT X-Men movie premier

CLIENT Bud Light !EVENT Godzilla movie premier

CLIENT Bud Light !EVENT Lunar Landing Anniversary

CLIENT Bud Light !EVENT Comic Con

https://www.facebook.com/video.php?v=10152135810111688&set=vb.52880441687&type=2&theater

CLIENT Budweiser !EVENT MLB All Star Game

CLIENT Bud Light !EVENT Forrest Gump Anniversary

CLIENT Bud Light !EVENT Bonnaroo Music Festival

https://vine.co/v/MPgPXmQuP90

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CLIENT Bud Light !EVENT Pong Anniversary

CLIENT Bud Light !EVENT Summer Solstice

CLIENT Bud Light !EVENT 2014 World Cup

CLIENT Bud Light !EVENT 2014 World Cup

CLIENT Bud Light !EVENT 2014 World Cup

CLIENT Bud Light !EVENT 2014 World Cup

CLIENT Budweiser !EVENT Shark Week