Rebecca Corliss at Landlord WEBCON 2014

How to Transform Your Business via Inbound Marketing

Rebecca Corliss@repcor

RebeccaCorliss@repcor

Lead

Today’s Agenda

The Inbound Shift

Crucial Role of Content

Grow Social Media as a Channel

Use Inbound to Earn Leads & Sales

1

2

3

4

The Inbound Shift1

Inbound Methodology

Critical Role of Content2

 Start with

customers’questions

Context +

Context Authority+

25% 75%+

FACT

97%Blogs

attract

more links.

Talk about your industry

NOT YOURSELF

1. Focus on Being Helpful

2. Create Valuable Content to Earn Links

3. Blog Frequently and Consistently

4. Put Calls-to-Action on All Your Content

Grow Social Media As a Channel3

35Pew Research

36Pew Research

1. Spread Your Best Content via Social

2. Let Content Grow Your Reach

3. Help Other’s Share Your Content

4. Make it Easy to Follow You

Use Inbound to Earn Leads & Sales4

4.4% of new visitors

convert to sale 91IBM BENCHMARK CYBER MONDAY REPORT, 2011

What can you

OFFERduring the research phase?

1Tweet

Form

Ebook

Lead

Like CTABlogPost

Landing Page

Post CTAProduct Page

Landing Page

Social to Lead Generation Process

1Tweet

Form

Lead

Like CTABlogPost

Landing Page

Post CTAProduct Page

Landing Page

Inbound Gut Check: Will They LOVE It?

Ebook

Social Post Blog Article

CTA

Landing Page

Step-by-Step Example…

1. Use CTAs & Landing Pages with Forms

2. Nurture Inbound Leads with Email

50

3. Add Sales Content When Relevant

51

4. Measure & Target Best Channels

Inbound In Review

THANKYOU

RebeccaCorliss@repcor