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All you need to know about understanding the
MOBILE LANDSCAPEIN 2020
Source: eMarketer, Feb 2015
BY 2020 EVERYONE IN THE DEVELOPED WORLD, FROM TEENAGERS TO THE ELDERLY, WILL OWN A SMARTPHONE
Smartphone user penetration globally will have reached over 6bn, representing around 70% of the world population
Source: eMarketer, Dec 2014
By 2020 there will be 26 billion connected devices globally, making the ‘Internet of Things’ a reality
Source: Ericsson Mobility Report, November 2015
A significant number of consumers will be operating their connected homes via smart mobile devices in 2020
A large proportion of drivers will be operating connected cars on the roads by 2020
By 2020 an entire generation of consumers will have grown up in a primarily mobile-first, multi-screen world
Some consumers will spend considerable time being entertained through VR headset experiences
Live streaming video chats and broadcasts will be common viewing in 2020
It will be the norm for consumers to control and command their smart mobile devices by voice in 2020
Source: Visa Europe research, May 2015
The smartphone will have largely replaced cash, cards and wallet for in-store transactions in 2020
The smartphone will have largely replaced the bank branch for managing personal transactions and finances
THE MOBILE -EMPOWERED CONSUMER IN 2020Smart mobile deviceswill dominate the daily lives of consumers from the moment they wake until the moment they sleep
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