All you need to know about understanding the

MOBILE LANDSCAPEIN 2020

Source: eMarketer, Feb 2015

BY 2020 EVERYONE IN THE DEVELOPED WORLD, FROM TEENAGERS TO THE ELDERLY, WILL OWN A SMARTPHONE

Smartphone user penetration globally will have reached over 6bn, representing around 70% of the world population

Source: eMarketer, Dec 2014

By 2020 there will be 26 billion connected devices globally, making the ‘Internet of Things’ a reality

Source: Ericsson Mobility Report, November 2015

A significant number of consumers will be operating their connected homes via smart mobile devices in 2020

A large proportion of drivers will be operating connected cars on the roads by 2020

By 2020 an entire generation of consumers will have grown up in a primarily mobile-first, multi-screen world

Some consumers will spend considerable time being entertained through VR headset experiences

Live streaming video chats and broadcasts will be common viewing in 2020

It will be the norm for consumers to control and command their smart mobile devices by voice in 2020

Source: Visa Europe research, May 2015

The smartphone will have largely replaced cash, cards and wallet for in-store transactions in 2020

The smartphone will have largely replaced the bank branch for managing personal transactions and finances

THE MOBILE -EMPOWERED CONSUMER IN 2020Smart mobile deviceswill dominate the daily lives of consumers from the moment they wake until the moment they sleep

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