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The Mobile Landscape, Mobile Literacy, and Libraries 2014 Online Northwest Lightning Talk February 7, 2014 Laura Zeigen, User Experience Librarian, OHSU Robin Ashford, Ref & E-Learning Librarian, GFU Some rights reserved by marcbi91

The Mobile Landscape, Mobile Literacy, and Libraries 2014

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Online Northwest 2014 Lightening Talk on Mobile in Libraries - by Laura Zeigen, OHSU and Robin Ashford, GFU - slide notes are available here: https://docs.google.com/document/d/12J1u0cmMWgY7K6XuYmcGbOjaFi0i0flglTIekNQ04q4/edit?usp=sharing

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Page 1: The Mobile Landscape, Mobile Literacy, and Libraries 2014

The Mobile Landscape, Mobile Literacy, and

Libraries 2014Online Northwest Lightning Talk

February 7, 2014

Laura Zeigen, User Experience Librarian, OHSURobin Ashford, Ref & E-Learning Librarian, GFU

Some rights reserved by marcbi91

Page 2: The Mobile Landscape, Mobile Literacy, and Libraries 2014

by sea turtle on flickr

A few stats on why mobile matters

Page 3: The Mobile Landscape, Mobile Literacy, and Libraries 2014

35% 201146% 2012

56% 2013

0%

10%

20%

30%

40%

50%

60%

Pew Internet Report, June 2013 56% of All American Adults Are

Now Smartphone Owners

Percentage of U.S. Adults Who Own Smartphones

http://pewinternet.org/Reports/2013/Cell-Internet.aspx

Page 4: The Mobile Landscape, Mobile Literacy, and Libraries 2014

Multi-Platform Consumption Is Today’s New Reality

More than 1 in 3 minutes online (37 percent)is now spent beyond the PC

http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus

http://www.w3c.fr/wp-content/uploads/2013/06/devices_lyza.jpg

Page 5: The Mobile Landscape, Mobile Literacy, and Libraries 2014

Educause ECAR 2013 Study - Undergraduates - Majority own 3 or more Internet capable devices - Ownership of smartphones (76%) & tablets (31%) jumped the most in 2012-2013

http://www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013

Page 6: The Mobile Landscape, Mobile Literacy, and Libraries 2014

Survey Results

OR, WA, IDLibraries

http://www.flickr.com/photos/nostri-imago/2994298612/sizes/o/

Page 7: The Mobile Landscape, Mobile Literacy, and Libraries 2014

More academic libraries from Oregon and more public libraries from Washington were represented in 2014

Page 8: The Mobile Landscape, Mobile Literacy, and Libraries 2014

Mobile Presence

Academic – 53% currently have and 30% plan to soon

Public - 63% currently have and 11% plan to soon

http://www.flickr.com/photos/ifmuth/5832957183/sizes/l/

Page 9: The Mobile Landscape, Mobile Literacy, and Libraries 2014

More types of info offered via mobile

http://s3.freefoto.com/images/1043/31/1043_31_10_web.jpg

Page 10: The Mobile Landscape, Mobile Literacy, and Libraries 2014

More change

Page 11: The Mobile Landscape, Mobile Literacy, and Libraries 2014

http://www.flickr.com/photos/caribb/4310691752/sizes/l/

Slight increase or about the same

Page 12: The Mobile Landscape, Mobile Literacy, and Libraries 2014

What does it mean

http://farm3.staticflickr.com/2120/2144933705_1894d5d079_o.jpg

Page 13: The Mobile Landscape, Mobile Literacy, and Libraries 2014

http://www.tuvie.com/limbo-flexible-smartphone-concept-by-jeabyun-yeon//

OLED Wikipedia

Changing Mobile Landscape New and Soon

http://goo.gl/Rx2DHS

Page 14: The Mobile Landscape, Mobile Literacy, and Libraries 2014

Contact Robin Ashford, MSLIS Ref & E-Learning Librarian George Fox University [email protected] https://twitter.com/rashford

Laura Zeigen, MA, MLIS, AHIP User Experience Librarian Oregon Health & Science University [email protected]