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Individual assignment Student: YenLTsb01571
Subject: MKT304Teacher: TuNP
Topic: Make a presentation to address the use of marketing communicational medias
in Vietnamese practice. Assigned communicational media: Social media (Facebook)
Pros Cons- Target marketing- Relationship building- Exposure- Speed- Low cost of entry- Information access- Customer service - Give brand a personality
- Time consuming- Loss of control- Risk of negative feedback,
information leak, hacking- Long time before ROI- Privacy- Irritation
Why facebook?
Facebook features for marketing
Facebook marketing in Vietnam
Facebook Fanpage
Facebook ads
Influencer on
facebookForum
seeding
Campaign brief
Product: Hao Hao instant noodles Target audience:
- Age: Millennial
- Gender: All genders Timeline: 11/2016 – 2/2017 Channel: Facebook fanpage
Fanpage feature Tab for Call-to-action Tab for Product Applications
Timely - Early noon: 11:15 am- Evening: 7:45 pm, 8:00 pm
- Create habit for audiences
Frequency - 2 days/post on holiday season- Maximum 3 posts/week- Only one post within a day
- Create comfort gap to relax and catch up news
- One shoot at one time
Mood-aware Posts - Noon: release info about minigame, contest
- Evening: prior inform about contest/minigame, close game, announce winners/prizes.
- New news, talkative topics, relaxing news….
Content - Relevance Relevant with brand positioning and target consumer
- Social tone: young, reliable, positive, inspired; use icon, sticker, emoji.- Used words: hot phrase/word in current time in young community.
Content - Relevance
Relevant with chosen platforms - Short, simple status.- Use hashtag thoroughly.- Shorten link.- Video content: Food making. - Gif.
Content - Relevance Relevant with the society/context we live in.
Content - Relevance
Provoking: Encourage participation
- Create mini-game, contests with attractive content and prizes that fit target audience hobbies and desire.
- Mechanism: using Facebook application, up/share photo/particular content and viral it by likes & reactions, comments, shares, hashtag.
- Use Influencers participation (Miu Lê, Gil Lê, Thanh Duy, hot Fblogs) to increase audience engagement.
Cost for using Facebook do marketing
Cost for run Facebook Ads: daily budget/lifetime budget, CPC/CPM payment method.
Cost for build Facebook Apps. Cost for hire agency to create content and manage fanpage
activities. Cost for run activities likes contest, game on fanpage: prizes.
Effectiveness measurement method
Facebook insight Google analysis
- Page views, page likes, reach, post engagement, videos, photo view, post click.
- Traffic analysis: demographic, organic/paid traffic.
- Source of traffic from Facebook.
Feedbacks from audiences
Thank you for your attention!
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