Creating a Online Word of Mouth Campaign using

John Richards - YouTube; Kim Casey - Facebook; Rodney Haley - Pinterest; Stepfanie Cuevas - BlogNew Media Distribution Channels - Full Sail University

Target Demographic

Women

Ages 30-40

Re- Joining Academia

Has a busy lifestyle

Contemplating an Online Environment

The conversation begins on

YouTube is a video-sharing website on which users can upload,

share, and view videos.

What is ?

Create custom video channels for personal and business use

• Share videos through embedding them onto personal websites and social media networks

View and comment on videos created by other YouTube users

Use a robust search engine tool that has access to 120 million + videos

What can do?

Marketing BenefitsIMBS Program

Completely free to upload videos to YouTube. The only cost would be toproduce the videos themselves

• YouTube has established itself as the leader in video content on the World Wide Web

Viewers are able to share content quickly to their social media circles

• Each video allows viewers to interact with the channel owner through comment boards

• YouTube allows the story of Full Sail’s Internet Marketing BS program to be toldeffectively the first time

If They Tell Two Friends...

... and They Tell Two Friends...

...and so on... ...and so on......and so on...

Completely free to upload videos to YouTube. The only cost would be toproduce the videos themselves

• YouTube has established itself as the leader in video content on the World Wide Web

Viewers are able to share content quickly to their social media circles

• Each video allows viewers to interact with the channel ownerthrough comment boards

YouTube allows the story of Full Sail’s Internet Marketing BS program to be toldeffectively the first time

Marketing Benefits IMBS Program

Creating the StoryWe will use YouTube to tell the story of women currently working towards their InternetMarketing degree and those who have graduated from the program. These stories will be used to create a story surrounding the woman within the program allowing potential students the ability to connect with the program.

At the end of each video the viewer will be given a call to action to become a fan of our

Internet Marketing BS Facebook page

The desired action of

is to lead the the audience to

Facebook

Facebook in is a social media website.

It is used to share profiles, images, messages, and links in real time.

Facebook is free to individuals by creating a profile, and free to businesses by creating pages.

These can be shared privately or publicly.

Connections are made by friending or liking each other on pages or through profiles.

The Facebook Dashboard is simple and easy to navigate for all users.

“Facebook's mission is to give people the power to share and make the world more open and connected.”

(Facebook, 2006)

Facebook as a New Media Distribution Channels

MarketingCharts staff reported that among B2C companies, 77% said they had had acquired a customer through Facebook (2012).

New “PagePostTargeting” collects segments, and characteristics to pin point markets (Constine, 2012).

Facebook is a free website that also offers payable advertising so your budget has versatility.

Passing a message through Facebook is as easy as telling a friend, and they tell a friend, and so on.

Facebook establishes a trustworthy platform through connected communities of people that respond directly via organic communication.

Facebook Advantage in the Chosen Demographic

Woman Returning to Attain a Bachelors degree in IM age 30-40

(Mashable.com.2012)

57% have some college

Ages 30-40

57% Woman

Facebook Mash-abilityFacebook’s popularity and easy format makes it mash-able with other forms of social media.

Take the challenge: Go to any 10 pages on the Internet. How many of those random pages had a Facebook icon link?

SummaryFacebook is a Social Media Giant but the future looks even more promising for New Media Distributions.

With the female users ratio, age, and college education demographics Facebook is a productive choice for the IMBS program.

Facebook’s added “Page Posting” will help the IMBS program to target with pin point accuracy.

The IMBS program’s ROI can be a phenomenal percent using free platforms linked to other NMDC

Most importantly, Facebook is a trusted platform where women have control to spread the word.

If They Tell Two Friends...

... and They Tell Two Friends...

...and so on... ...and so on......and so on...

From Facebook Fans to Pinterest

Keeping up the social media momentum woman are quickly gathering in a new platform that is called Pinterest This is a site were people connect, collect, and share ideas that are collections of images found online through other website, blogs, and so on. Anything that is an image and can be pinned is collected, friends follow each other, and share. Your boards and data are also transmitted to Facebook and the community grows.

Why the Interest in Pinterest?

Pinterest is the third most popular social media site today

Established in December 2009 by Ben Silbermann.

By September 2012, Pinterest had over 20,000,000 users.

Fastest growing website in internet history.

85% of all Pinterest users in the US are female.

Users of Pinterest tend to be between the ages of 25 and 44. They tend to be family oriented women, women who have kids, or manage a household. This is a close match for our demographic of females between the ages of 30 and 40 returning to school after 10 years in the business world. They may be mothers and/ or wives.

Setting up a Pinterest account is fast, easy, and free!

How to use Pinterest to promote theFull Sail Internet Marketing Degree Program

We know that word-of-mouth is the most economical method of promotion.

Pinterest is well-suited for the target audience by the the use of visuals.

By using carefully chosen images of the FSO IMBS program, the target audience will click on the images which will drive traffic to the FOS IMBS website link.

Some examples of potential images to use for promotion

some keywords to use as well

ConclusionPinterest is a virtual board that allows you to find things that you like and add them to your own boards.

To attract prospects to the FSO IMBS website clickable links should be created on our pins that direct to our website.

The Pinterest website will act as a map or sign directing potential customers to the FSO IMBS link.

When visitors arrive at the site, we must engage the prospects with more visually alluring images and dynamic content .

Pinterest is a practical and affordable option that when properly executed can produce an impressive ROI. Pinterest can send massive amounts of traffic.

Facebook, blog, and twitter users can send additional traffic to our boards as well.

The traffic light/sign will drive many prospects to the website..

Why Blogs?

Women who are on the Internet, and are over 30, spend the majority of their time networking. Much of this networking is on blogs that are of interest of them.

Women who are starting businesses, or have interests in careers online like to connect with other women who write these blogs and have connections.

Blogs tend to have large followings and bring to them a sense of community that is the basis, and central communication spot, even before places like Twitter and Facebook.

Blogs are where things are shared first and foremost, before anywhere else.

What are the ages of women reading blogs?

How The IMBS Program Can Market Through Blogs

Starting a Full Sail “Where Are They Now” type blog could really boost the enrollment numbers in the IMBS department. Featuring an alumni in an interview type post, asking questions like how were classes, what are they doing now with their degree, what new opportunities have opened up, etc, would be appealing to a Woman over 30 exploring her options online.

Using Ads that can be displayed on a blog or a website’s side bar that women are already on, can really produce the numbers that Full Sail would be looking for. Showing Ads with women going back to school, learning, juggling a laptop and a career, or juggling a laptop and a family, would really create a picture of the future the potential student could have.

Conclusion

Women who are already trying to find ways to market their business online, are spending time blogging. Reaching out to them directly online can give them a chance to check out the program in a field they are already immersed in.

Marketing on blogs means that you would have people enrolled in an Internet Marketing program that already find it fascinating and part of their daily lives.

Showing visuals of real women, and learning more about real women who also completed the program and are now on the right path doing what they love, is a a great way to showcase the programs strengths and highlights.

Blogs spread like wildfire. With one ad and one persons story being told, the trend can catch on and the Internet Marketing program will be shared with all their blogging friends.

References(Facebook, 2006).Facebook.com.Retrieved December 4, 2012.

From https://www.facebook.com/facebook?sk=info

Pick, T. (2012). 72 Fascinating Social Media Marketing Facts

and Statistics for 2012. Retrieved December 4, 2012.

From. http://www.jeffbullas.com/2012/07/24/72-

fascinating-social-media-marketing-facts-and-statistics-

for-2012/

Constine,J. (2012). Facebook Unleashes Powerful Marketing Tool: Page

Post Targeting By Age, Gender, Likes, and More. Retrieved December

4, . From.http://techcrunch.com/2012/07/31/page-post-targeting-

enhanced/

Mashable. (2012)Social Demographics: Who's Using Today's Biggest Networks. Retrieved

December 4, . From.http://mashable.com/2012/03/09/social-media-demographics/

ReferencesYouTube Press Statistics. In Youtube.com. Retrieved December 5th, 2012, from

http://www.youtube.com/t/press_statistics.

Full Sail University Logo copyright Full Sail University.

Additional images purchased on Shutterstock.com

http://www.sysomos.com/reports/bloggers/

References:

Mashable.(2012)How to use Pinterest to Recruit. Retrieved on 12/3/2012 from http://mashable.com/2012/11/18/how-to-use-pinterest-to-recruit/

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