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Individual assignment Student: YenLTsb01571 Subject: MKT304 Teacher: TuNP Topic: Make a presentation to address the use of marketing communicational medias in Vietnamese practice. Assigned communicational media: Social media (Facebook)

Mkt304 - Marketing communication media

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Page 1: Mkt304 - Marketing communication media

Individual assignment Student: YenLTsb01571

Subject: MKT304Teacher: TuNP

Topic: Make a presentation to address the use of marketing communicational medias

in Vietnamese practice. Assigned communicational media: Social media (Facebook)

Page 2: Mkt304 - Marketing communication media
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Pros Cons- Target marketing- Relationship building- Exposure- Speed- Low cost of entry- Information access- Customer service - Give brand a personality

- Time consuming- Loss of control- Risk of negative feedback,

information leak, hacking- Long time before ROI- Privacy- Irritation

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Why facebook?

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Facebook features for marketing

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Facebook marketing in Vietnam

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Facebook Fanpage

Facebook ads

Influencer on

facebookForum

seeding

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Campaign brief

Product: Hao Hao instant noodles Target audience:

- Age: Millennial

- Gender: All genders Timeline: 11/2016 – 2/2017 Channel: Facebook fanpage

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Fanpage feature Tab for Call-to-action Tab for Product Applications

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Timely - Early noon: 11:15 am- Evening: 7:45 pm, 8:00 pm

- Create habit for audiences

Frequency - 2 days/post on holiday season- Maximum 3 posts/week- Only one post within a day

- Create comfort gap to relax and catch up news

- One shoot at one time

Mood-aware Posts - Noon: release info about minigame, contest

- Evening: prior inform about contest/minigame, close game, announce winners/prizes.

- New news, talkative topics, relaxing news….

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Content - Relevance Relevant with brand positioning and target consumer

- Social tone: young, reliable, positive, inspired; use icon, sticker, emoji.- Used words: hot phrase/word in current time in young community.

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Content - Relevance

Relevant with chosen platforms - Short, simple status.- Use hashtag thoroughly.- Shorten link.- Video content: Food making. - Gif.

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Content - Relevance Relevant with the society/context we live in.

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Content - Relevance

Provoking: Encourage participation

- Create mini-game, contests with attractive content and prizes that fit target audience hobbies and desire.

- Mechanism: using Facebook application, up/share photo/particular content and viral it by likes & reactions, comments, shares, hashtag.

- Use Influencers participation (Miu Lê, Gil Lê, Thanh Duy, hot Fblogs) to increase audience engagement.

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Cost for using Facebook do marketing

Cost for run Facebook Ads: daily budget/lifetime budget, CPC/CPM payment method.

Cost for build Facebook Apps. Cost for hire agency to create content and manage fanpage

activities. Cost for run activities likes contest, game on fanpage: prizes.

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Effectiveness measurement method

Facebook insight Google analysis

- Page views, page likes, reach, post engagement, videos, photo view, post click.

- Traffic analysis: demographic, organic/paid traffic.

- Source of traffic from Facebook.

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Feedbacks from audiences

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Thank you for your attention!