Marketing Project Showcasing Etsy

NON-STORE RETAILING

WHAT IS NON-STORE RETAILING?

The selling of goods or services outside the confinement of a retail facility

Allows customers to shop without visiting a physical store location

Benefits for consumers- Convenience

Benefits for producers- rapid growth compared to instore retailing

FORMS OF NON-STORE RETAILING

Automatic Vending Direct Retailing Direct Marketing E-tailing

E-TAILING The sale of goods/services through the

internet Transformed by EBay and Amazon in

1995

2015- e-tailing contributed $345.21 billion up 13.2 % from 2014

BACKGROUND & HISTORY

Etsy launches as an online marketplace

Etsy becomes a certified B corporation for their social and

environmental performance2005

2007

2012

2013

Etsy Mobile App is launched

2015

Traded publicly on the NASDAQ stock

exchange

SHOP CATEGORIES JewelryVintageArtClothing & AccessoriesChildrenWeddingsHome & Living

BENEFITS OF SELLING ON ETSY

Affordable alternative for shopkeepers to sell their goods

Creates world wide reach

RENT SALES

TAX

OVERHEAD COST

WHAT IT COST TO RUN AN ETSY SHOP

0.20 cents per item posted

3.5% transaction fee

ONLINE COMPETITORS

Many Handmade Marketplace Competitors

PERSONAL OPINION/EXPERIENCE

CONCLUSION