Lack of Marketing - The Biggest Threat to Your Insurance Agency

If your prospects can’t find you, you

don’t exist

You are selling in a new era and the buyer

reigns supreme

Just because your agency has survived the last 50 years doesn’t mean it will survive the next two.

Buyers USED to need you to help them find . . .

Prices Product Information

Answers

In today’s online world, they can find all of that on their own

BUT, that doesn’t mean they don’t need you more than ever before

However, when buyers

think “all

brokers are the same”, it’s up to you

to explain why they need

you. It comes down to your MARKETING STRATEGY

And, here is where it falls apart

An effective MARKETING STRATEGY is your single biggest difference-makerBut, it’s also non-optional

You MUST get the right message, to the right people, at the right time, in the right

places

Overwhelming? Absolutely

But, anything less and you fail

Your current message, if you even

have one, is likely being

ignored

We live in a time of

information overload

44% of direct mail is never opened

86% skip TV commercials

91% unsubscribe from emails

200 million say “Do Not Call”

Do you know why you’re being ignored?

Any message you send to a prospect likely sounds just like everyone else’s message,

including their current broker

We’ve been in business for 112 years

We’ll quote for free

We have the carriers

We have “value-added” services

We provide great service

We’ll be like an extension of your HR department

It’s time to transform your marketing into something people LOVE, WANT, and NEED

image courtesy of HubSpot

The right marketing strategy will have prospects knocking

at your door

Top of the Funnel75% of Website Traffic

Middle of the Funnel

22% of Website TrafficBottom2-3%

It starts by understanding what your prospects and clients are looking for

during their buying journey.

Specific information on your agency and how you can satisfy their needs

Educational information on the challenges affecting their business

Educational information on the type of solutions that can help satisfy their needs

CONTENT IS KINGimage courtesy of HubSpot

Blogging Social SEO

Tools to Attract Visitors

Tools to Convert Leads

Tools to Close Customers

Landing Pages

Email MarketingAutomation

Analytics CRMSync

Calls-to-action LeadManagement

Strong brand and predictable

growth

And, it continues with the proper application of the proper tools to share the content and convert prospects into

clients.

Executing on an effective Marketing Strategy may not be easy, but, when done well, it makes the rest of selling

infinitely easier

Are you ready to learn how to turn your greatest threat into

your greatest COMPETITIVE ADVANTAGE?

How prepared are you to effectively market to

today’s buyers?

Click to download Q4i Marketing Readiness

Assessment

Lack of Marketing - The Biggest Threat to Your Insurance Agency

Marketing

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