K&n's

GROUP MEMBERS

Muhammad suleman tariq

SALAR TASSADAQ

YAHYA ALI

HASAN JAVAID

INTRODUCTION

HISTORY

FOUNDER

AMBITION

Macro environment DEMOGRAPHICS

POPULATION GROWTH

POPULATION AGE MIX

ETHINIC MARKET

EDUCATIONAL GROUP

GEOGRAPHICAL SHIFTS

ECNOMIC CONSUMER PSYCHOLOGY

INCOME DISTRIBUTION

SOCIO CULTURAL

GOVERNMENT REGULATION

TECHNOLOGICAL

NATURAL

• GOVERNMENT REGULATION

• AIR POLLUTION

SEGMENTATION

UNCOOKED FROZEN CHICKEN

WHOLE CHICKEN

DESIGNER CUTS

BONELESS CHICKEN

SEGMENTATION

• READY TO COOKED AND COOKED CHICKEN

PORTESR’S 5 FORCES

THREATS OF NEW ENTRANTS

Bargaining Power of the supplier

Bargaining Power of the Buyer

Threat of Substitute Product

Degree of Competitive Rivalry

Competitive Frame of Reference

• Competitors of K&N’s

K&N’s competitive strategy

• CORE ELEMENTS

POINTS OF PARITY AND POINTS OF DIFFERENCE

Perceptual MapAVAIABILITY HIGH

AVAILABILITY LOW

BRAND NAME LESS RENNOWNWED

BRAND NAME (HIGHLY RENOWNED)

Brand Positioning Bull’s Eye

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CONCLUSION

ANY QUESTIO

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