Ammara bint e Younis Maria Zohair Iqra Rizwan Shehlar Farhat

Company’s introduction Questionnaire Production Process Conclusion Recommendations

Seek out and dominate traditional, modern and yet undiscovered markets for high performance, high quality, long life filtration and air management products. Support these markets with an unsurpassed positive experience from the point of first impression throughout the customer life.

K&N was founded in Riverside, California in the early 1960's by Ken Johnson and Norm McDonald.

K&N's markets layer and broiler hatching-eggs, layer and broiler, day-old chicks, poultry feed, processed chicken and ready-to-cook & fully cooked chicken products.

a) What is the production process of K&N’s?b) Is process automated, computer operated or manual?c) What are the quality standards?d) How you assure the quality?e) Do you have separate operational department?f) How you promote the products and services?g) What are the pricing for each product?h) Which target market do you compete?

i) Who are the major competitors?j) Who are the major suppliers?

Poultry Breeding:-

K&N’s maintains layer and broiler parent stock populations in different regions of Pakistan.

Hatching:-

K&N’s operates several strategically located hatcheries covering all day old chick markets to ensure delivery of high quality layer and broiler day-old chicks to commercial farmers throughout Pakistan.

Broiler Growing:- In addition to supplying day-old chicks to

farmers , K&N’s is also engaged in broiler growing at company owned farms to produce broilers for our poultry processing plant.

Feed milling:-Feed is always tested by our quality assurance lab to

ensure it is wholesome because K&N’s does not compromise on quality.

Poultry processing:-At our state-of-the-art poultry processing plant, only

healthy chickens are used to produce high quality, safe and healthy chicken products. Chickens are Halal slaughtered by hand (Islamic Zabeeha) strictly according to The Sharia.

Quality Management:-

Managing and conducting Quality assurance lab tests at every stage. While managing Quality they get certifications in 2010.

HACCP Certification

ISO-9001:2008 Certification

World’s Leading System Certification Body

Halal Certifications

Inspection of raw material and lab testingChecking by the Quality controlInternational customer Monitoring processesTeam for evaluation

K&N’s is only serving nation wide so they set

prices of their products nationally.

They cut price of the product if sales will not increase accordingly

They reduce price in order to increase sales and to capture market shares.

They focus to more customers

The company is targeting different age groups as well as different income groups. Their prices are normal so even a middle class person can afford it. They are targeting elite upper middle and middle class. On the age basis, they are targeting children as well as the young people.

Competitors of K&N‟s are Menu and Mano Salwa. Both of these brands couldn't make its brand image as strong as K&N’s has. Secondly they are not providing that level of customer satisfaction that K&N’s is providing.

KFCMC Donalds

Conclusion K&N‟s is a largest selling brand in ready to cook food category. They are focusing more and more on the fully cooked products for the ease of customers with the special focus on the hygiene factor. It is the brand that provide value product to its customer. There market starts with the customers and end with the customer. This is the main reason for their market

They may set their prices at low cost for increase their profit.They also need to express awareness of their food in backyard areas of the country. They may hit the middle class and may get more consumers.The company may get more market shares through market condition.