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GROUP MEMBERS
Muhammad suleman tariq
SALAR TASSADAQ
YAHYA ALI
HASAN JAVAID
INTRODUCTION
HISTORY
FOUNDER
AMBITION
Macro environment DEMOGRAPHICS
POPULATION GROWTH
POPULATION AGE MIX
ETHINIC MARKET
EDUCATIONAL GROUP
GEOGRAPHICAL SHIFTS
ECNOMIC CONSUMER PSYCHOLOGY
INCOME DISTRIBUTION
SOCIO CULTURAL
GOVERNMENT REGULATION
TECHNOLOGICAL
NATURAL
• GOVERNMENT REGULATION
• AIR POLLUTION
SEGMENTATION
UNCOOKED FROZEN CHICKEN
WHOLE CHICKEN
DESIGNER CUTS
BONELESS CHICKEN
SEGMENTATION
• READY TO COOKED AND COOKED CHICKEN
PORTESR’S 5 FORCES
THREATS OF NEW ENTRANTS
Bargaining Power of the supplier
Bargaining Power of the Buyer
Threat of Substitute Product
Degree of Competitive Rivalry
Competitive Frame of Reference
• Competitors of K&N’s
K&N’s competitive strategy
• CORE ELEMENTS
POINTS OF PARITY AND POINTS OF DIFFERENCE
Perceptual MapAVAIABILITY HIGH
AVAILABILITY LOW
BRAND NAME LESS RENNOWNWED
BRAND NAME (HIGHLY RENOWNED)
Brand Positioning Bull’s Eye
ADVERTISEMENT
CONCLUSION
ANY QUESTIO
N