Jitka Dvorakova (CZC.cz): Od trgovine do e-trgovine in nazaj

From retail to „e-tail“ and back… more questions than answers…

Jitka Dvořáková

1. Amazon times and what we never wanted…

- brands /manufacturers- retail chains- starting e-shops- consumers

2. seems that internet would not diminish……- brands discuss about online strategy- first direct relations- price control applies

but also lobbying and protectionism

- you have to protect us….- selective distribution and product displays- exclusive models- parallel imports and scaring the consumers

3. from brick-and-mortar shops to online

1. own website- cannibalization- problematic strategy and price policy

2. acquisition- separated models

- mostly no synergies used

4. from online to pick-up points…

- no-confidence (existence, payments, return, complaints)- shippers performance- marketing and growth- services and counselling ?!?

5. what drives consolidation and integration?!?

E-SHOPs- expansion- doing things differently- better cost structure- balancing competition

RETAIL CHAINS- to keep topline & position- market trend- competitors

weekend

6. what the consumer wants?!?

7. price policy – big subject !!!GEOGRAPHY & INFRASTRUCTURE- USA- China or Kazakhstan- Czechia or Austria

TARGET GROUP- price vers. convenience

stakeholders in a process- manufacturer /brand- retail online vers. offline- consumer

8. and what will be the story end like?!?

8. and what will be the story end like?!?

- AMAZON- MALL

- KASA- CZC

- unlimited number of pick-up points?!?- integrated pick-ups ?!?- „storage cases“ ?!?- local Post Service?!?- shall we leave it to transport agencies?!?

thanks for your attention