Is Content Still King?

IS CONTENT STILL KING? 28.11.2013 // bwcon: Kreativ vor Ort bei 21TORR

Klaus Grotz Executive Creative Director k.grotz@21torr.com

GLOBAL DIGITAL CONTENT CREATED & SHARED

»Unique content that is useful or emotionally engaging, while staying relevant to the brand, is the Holy Grail.« Lydia Laurenson Content Strategist & Journalist

RED BULL // STRATOSPHÄRENSPRUNG

ca. 1 Mio Servus-TV Zuschauer

ca. 8 Mio YouTube Streams

ca. 3,5 Mio Tweets

ca. 500.000 Likes

ca. 15.000 Kommentare

ca. 69.000 Shares

HP LIFE // LERN-INITIATIVE FÜR UNTERNEHMER

LIFE LEARNING INITIATIVE FOR ENTREPRENEURS

ca. 1.2 Mio Seminar-Teilnehmer

ca. 20.000 Unternehmungen

ca. 43.000 Arbeitsplätze

ca. 126.000 Registrierte User

ca. 175.000 Kursteilnahmen

ca. 90.000 Foren-Beiträge

»Brands are becoming publishers.« Joe Pulizzi Content Marketing Evangelist

ERSTES DEUTSCHES KUNDENMAGAZIN (START 1905)

»Get your content ready to go anywhere because it’s going to go everywhere.« Brad Frost Front-end Designer & Consultant

CMS MIT WYSIWYG-EDITOR

»Adaptive content is a way to think beyond the platform. It puts your content at the center of your strategy.« Karen McGrane Content Strategist & Author

NPR // NATIONAL PUBLIC RADIO

»COPE – Create Once, Publish Everywere.« Daniel Jacobson Director of Application Development for NPR

NPR API

CONTENT

PROVIDERS

PARTNERS

NPR, Open Content and API’s, O’Reilly Oscon 14© NPR

NPR API // EINSATZ AUF EIGENEN PLATTFORMEN

NPR.ORG PLAYER

NPR Digital Media Examples of COPE

NPR NEWS iPHONE APP

NPR API // EINSATZ AUF FREMDEN PLATTFORMEN

NPR ON iGOOGLE NPR ON

NPR ON THE PUBLIC RADIO PLAYER

NPR // CMS (STRUCTURED CONTENT)

NPR // PAGE VIEWS

NPR PAGE VIEWS

43 Million

88 Million

ADAPTIVE CONTENT

CONTENT

Mobile Apps

Website

Social Media

Intranet

Tablet Apps

Smart TV

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