Oticon eCaps Pro - symposiumeu.s3.amazonaws.comsymposiumeu.s3.amazonaws.com/2012/Business... · Amsterdam Las Vegas Melbourne Content is still king . Amsterdam

Amsterdam Las Vegas Melbourne

Oticon eCaps Pro

Managing Mobile

Applications With Sitecore


Can everybody hear?


Agenda

• Introduction

• The power of apps

• Oticon eCaps Pro

• The solution behind eCaps Pro

• Takeaways

• Q&A


Hashtags:

#SitecoreSym

#IN2MEDIA


INTRODUCTION


Nikolaj Hjelm Kaplan

Head of Systems Development


Jesper Arvidson

Director of Technology

t: @Arvidson





DIGITAL

INNOVATION







THE POWER OF APPS


App store 650.000 apps

30 billion downloads http://www.engadget.com/2012/06/27/google-play-hits-600000-apps/


Google Play 600.000 apps

20 billion downloads http://www.engadget.com/2012/06/27/google-play-hits-600000-apps/



1 million users


9 years


9 months


9 days


Relations & retention


Campaign

Cover

CatalogGift finder

Store locatorPandora Club


“OMG I just discovered the Pandora app for my

iPhone. I LOVE it. It’s like having the catalogue

in my hot little hands whenever I want.

Best thing ever!!! :-)”. (Sally Jordan, Pandora’s Facebook page)


More than

800.000 apps installed


Close to

1.500.000 products added to wishlist


Close to

30.000 daily users


Q3 2011 22% of downloaded apps were only used one time

http://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/


Q3 2011 31% of customers used

new apps more than 10 times

http://www.localytics.com/blog/2012/app-user-loyalty-increasing-ios-beats-android/


Content is still king


Updated content, that is!


Optimization






PFA counseling application:

30% increase in employee contribution

25% decrease in time spend on counseling

- worth approx. 500K €



Differentiator


Application


Modular


Desktop / iPad


Browsers


Storage


Multiple brands & languages


Online


Offline


Sitecore


Done yesterday


This is what we did





Unusual solution


Sitecore +


Sitecore


STOP! Demo time


eCaps Pro and Sitecore

• Large amount of data: – Text

– Images

– Videos

– Datastructures

• Different versions: – Brands

– Languages


eCaps Pro and Sitecore


Manage complex data


Offline/Online


Package installation files

1. Fetch content from Sitecore

2. Create installation file(s)


Automatic update

when online

1. Online?

2. Valid version?

3. New content?

4. “453 new assets. Do you want to

download?”


Other reasons

to use Sitecore for apps

• Oticon already uses sitecore

• Users, roles and rights across countries in

place

• Integrate with existing DAM system

• Third party tool for language versioning


TAKEAWAYS


Apps can make a difference


Understand the editors’ workflows


Constantly track & optimize your app


Apps should be managed like any other channel


Q&A


Thank you!

Nikolaj: [email protected]

Jesper: [email protected] - t: @Arvidson

Documents

Oticon eCaps Pro - symposiumeu.s3.amazonaws.comsymposiumeu.s3.amazonaws.com/2012/Business... · Amsterdam Las Vegas Melbourne Content is still king . Amsterdam