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Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.
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Organisational Creativity – Marketing & Beyond
Jonathan Obermeister, Managing Partner
1. How to make your organisation more creative?
2. How to make your organisation more receptive to creativity?
Alliances
Diversification
Agility
Commitment
Context
Courage
Collaboration
Commitment
Context
Courage
Collaboration
#1 Compartmentalised
#2 Pervasive
#3 Hived off
#4 Dropped in
#5 Crowdsourced
#6 Partnership
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