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Slides from my talk at Content Marketing Show 2014
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BLOGGERS EVENT
Marcin ChirowskiGlobal Head of Content Marketing
HOW TO ORGANISE SUCCESSFUL INTERNATIONAL BLOGGERS EVENT
@MarcinLondon
Problem vs. Solution
How we’ve done it
Examples with results
@MarcinLondon
97% organic traffic growthFrom 3,6mln to 7,1mln monthly UV in one year
36,8% organic traffic growth/ 17 markets
162% organic traffic growth/ 19 markets
+ 192%
WHO ARE YOU?
AGENDA
@MarcinLondon
REQUESTS OVERLOAD
AGENDA
@MarcinLondon
BUILD RELATIONSHIP
AGENDA
@MarcinLondon
RELATIONSHIP BUILDING PYRAMID
1 on 1
Conference
Meetups
Event
Google Plus
Hig
her V
alue
Hig
her E
ffort
ITALIAN BLOGGERS EVENT / ROME
@MarcinLondon
British vs American English
RESULTS
@MarcinLondon
Top2 ranking for high volume KWs: “corso di inglese”
400+ individual engagements on Facebook & Twitter
300+ contacts for future events
Established connections with over 50 reputable bloggers and positioned our brand in trendsetting niche
55 high quality backlinks
+68% increase in organic search traffic
124 competition participants after event24 bloggers promoting competition
@MarcinLondon
Tools vs Toys
FRENCH BLOGGERS EVENT / LONDON
Unprecedented # of tweets on our French twitter account
High volume keywords “cours d'anglais” / “apprendre l anglais” jumped into Top5 in Google France
Connections with 17 influential French bloggers / priceless
Competition blog post reached 1578 shares600 competition participants after event
106 new users sign up to EF Englishtown school
#loutilparfait / #englishjourney / #efenglishtown hashtags were collectively used in 186 Instagram pictures
49,654 combined likes of photos tagged and referenced the event
RESULTS
HOW WE’VE DONE IT?
@MarcinLondon
Before Event
Set objectives
Select target
audience
Research with local
person
Connect via Social
Send custom
RSVP invite
Stay connected
During Event
Give the best
experience possible
Connect with each
person
Capture media
After Event
Online follow up /
Competition
Involve bloggers audience
Stay connected
AGENDA
@MarcinLondon
CONNECTION ECONOMY
“In the connection economy, there's a dividing line between two kinds of projects: those that exist to create connections, and those that don't.” Seth Godin
TAKE ACTION
@MarcinLondon
Host your own event
Who would you like to connect with?
How that would benefit your business?
What event would you organize?
How would it look like?
Where would it be?
Organize a meetup
Connect via:
THANK YOU
Twitter.com/MarcinLondon
LinkedIn.com/in/Chirowski
chirowski@gmail.com
www.Englishtown.com
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