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10 Mistakes to avoid when you organize an event ! By Davy Courteaux, founder of Foxi.be and Phenomen Agency .
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When you organize an event.
10 mistakesto avoid.
DavyCourteaux.
Who am I ?
Education Teacher
Foxi.be Founder
PhenomenDirector
NRJ Startup Organizer
DavyCourteaux.
Who am I ?
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Knowledge sharing.A new marketing approach, a new type of business !
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
10 mistakesto avoid.
To be in love of your knowledge.
Mistake n°1
Risk of failure and frustration.
Not self-critical enough.
Reject criticisms.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
To overlook the event’s description.
Mistake n°2
Write a meaningful and concise title.1
Prefer a short and seller description.2
Think about all the practical information.3
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Wanting to share too much knowledge...
Mistake n°3
Aim to convey concrete subjects that apply to a large population.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
…Within a maximum amount of time.
Mistake n°4
Ideal duration :Between 1 and 3 hours.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Develop a marketing strategy :
Social Networks.
Business Directory.
Forums & blogs.
Affiches et flyers.
E-mailing campaign.
Family and Friends.
Couting on Facebook & Quefaire.be for promotion.
Mistake n°5
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Under- or over-estimating the value of your knowledge.
Mistake n°6
3Be patient.
Promote the development of your community
and your brand image.2
Avoid free(everything costs
something).1
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Underestimating the importance of location.
Mistake n°7
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Not thinking about how to convey the message.
Mistake n°8
Start and conclude with games.
Alternate theory and real-world.
Repeat over and over again.
Promote interaction with your audience.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Neglecting the « visual » factor.
Mistake n°9
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Hesitation.
Mistake n°10
If you have prepared your event properly, you only have one thing to do : PERSEVERE.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
.be.beThe n° 1 tool for the event planners !
Tools we provide :
An extra (mini) website.
Easily send newsletters.
Directly sell e-tickets to potential clients.
Access the directory and community of Foxi.be.
Gain visibility.
Receive marketing advice.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
Some figures…
150 trainers.
1300 members.
300 activities.
More than 1500 fans on Facebook.
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
To be successful, you have to surround yourself with the right people…
Our Partners :
NRJ Belgium
Vlan
Agorim
Nest’up
WHO AM I ? INTRODUCTION 10 MISTAKES CONTACTFOXI.BE
