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Bloggers =
journos?
Esther Freeman - freelance digital content
creator
About me
If journalists are dogs, bloggers are
cats
Why work with bloggers?
Journalists often have
to do what their owners
say.
Why work with bloggers?
Bloggers write
about what
they’re truly
passionate about.
Where to find bloggers
Research
where
bloggers
hang out.
Look close to home too
Become part of the
community
Build
relationships
online, but be
honest about
who you are.
Read their blogs
Otherwise it’s
just rude.
Provide good content
Press release = bad
Dynamic content =
good
Be a friend
They do it for the love Not the money. So be
nice!
Questions?
