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How does marketing affectcustomer value?
Suneel Anumolu
The Value Chainprimary activities
The Value Chainsupport activities
Pratt & Whitney employs cross functionalemployee teams tobuild its products, such as this4000 series aircraft engine
Core Business Processes
Market-sensing process New-offering realization process Customer acquisition process Customer relationship management process Fulfillment management process
Characteristics of Core Competencies
A source of competitive advantage Applications in a wide variety of markets Difficult to imitate
A Holistic Marketing Orientationand Customer Value
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