Hit the email marketing "easy" button with Informz Professional Services

How Informz Professional Services

Can Help You

Andrea Zappone

Agenda

• Good news and bad news

• Email is more than just opens and clicks

• 5 of our agency offerings

• What’s in it for you?

Good News

Email is numero uno

*2014 Association Communications Benchmarking ReportConducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance

Bad News

Most organizations believe that members

ignore their emails

*2014 Association Communications Benchmarking ReportConducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance

Why do I care?

What do you use email for?

• Communicate member benefits

• Drive attendance to webinars,

conferences, events

• Recruit new members

• Renew current members

• Win back lapsed members

What does this mean to you?

Money Money Money

How Informz Professional Services

can help

I don’t have time to create and

send my mailings

Campaign Management + Strategy

• Send your copy, images, and target

audience to Informz

• Approve our suggested recommendations

• Approve final mailing

• Review what worked and what didn’t work

Campaign Management + Strategy

Warren County CVB saw a

216% lift in open rates

How do I attract younger members?

• Two month engagement

• Analyze your social media practices

• Create mailing campaign to recruit

younger demographic

How do I win-back lapsed members?

• Three month engagement

• Identify and segment lapsed members

• Create 3 part email campaign

• Track the ROI

How do I win-back lapsed members?

Results:

First email – 0 renewals

Second email – 79 renewals

Third email – 47 renewals

How do I automate our welcome campaign?

• Two month engagement

• Analysis, recommendations, assessments

• Measure success

How do I automate our welcome campaign?

Results:

ASM International saved $30,000 by

automating their welcome campaign

How do I become more mobile friendly?

• Do you know what percentage of your

readers are mobile?

• Can you easily read and click on your

mailings?

• Convert to responsive design

• Design with the mobile reader in mind

Results:

Institute of Chartered Accountants Scotland – 61%

lift in clicks

Ohio Farm Bureau – 40% lift in clicks

Cedar Crest College – 764% lift in clicks

Questions

Andrea Zappone

zappone@informz.com

518.691.0071 x246

Hit the email marketing "easy" button with Informz Professional Services

Marketing

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