1

MSP Marketing Strategies for 2013

2

Before we start

» Take one minute and go here and hit the VOTE button

http://www.ulistic.com/vote 

THANK YOU

3

2012 in review

» How was your year?

» Did you make money?

» How successful were you?

» What did you learn?

» How did you improve?

» What was a key highlight?

» What do you want to change?

» Enough questions?

4

Looking forward

» What significant changes in the market will occur this year?

» Have you conducted your 2013 SWOT analysis?

» What do you need to do differently in order to keep momentum pushing forward?

» Will you be here one year from today?

5

One thing I know for sure

Your success is directly tied to how well you OUT MARKET you competitors

6

Re-frame your thinking

Successful Managed Service Providers are Marketing/Sales organizations first

Technical OrganizationsSECOND

7

Secret formula to success with sales

Well…

There isn’t one!

80% of success is just showing up and the other 20% is doing the work!

8

Let’s do the work

Your 2013 MSP Marketing Strategy

» Is everyone on your team on the bus?

» What about your existing clients

» Prospect for new business

» Are you involved in the community?

» How strong is your relationships with the media?

» Don’t forget about your partners?

9

And when you have a lead…

Execute your 12 steps sales & marketing process

» Your marketing kit

» MSP Videos

» Comfort letters

» www.Ulistic.com/12steps

10

Tools you need to have ready

» Client Success Stories

» Client Technical Spotlights

» One Page Service Sheets

» Press Coverage

» Scripted Emails

» Videos

» Testimonial Letters

» Comfort Letters

» ….all of this becomes your marketing kit

11

What works and why?

2012 in Review – Maturing 2013

» www.whereisinfinityman.com/techtartare.com

» The right corporate email strategy

» Regular rhythm

» Completing “Client Service Solution Index”

» Being strategically lucky

» Becoming a strategic resource

» Marketing, Sales, Service Delivery

12

At the end of the day….

Give your clients what they want!

Educate them on what they don’t know!

Become someone they trust!

13

Next steps

Do you want to see examples of what we shared?

Would you like a copy of these slides?

Need some help?

Visit ulistic.com/gfirocks to obtain examples