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This presentation walks you through how the agency services of Informz can help you to email smarter, get your day back and report like a rockstar.
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How Informz Professional Services
Can Help You
Andrea Zappone
Agenda
• Good news and bad news
• Email is more than just opens and clicks
• 5 of our agency offerings
• What’s in it for you?
Good News
Email is numero uno
*2014 Association Communications Benchmarking ReportConducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
Bad News
Most organizations believe that members
ignore their emails
*2014 Association Communications Benchmarking ReportConducted by Naylor and Association Adviser in Partnership with the Association Societies Alliance
Why do I care?
What do you use email for?
• Communicate member benefits
• Drive attendance to webinars,
conferences, events
• Recruit new members
• Renew current members
• Win back lapsed members
What does this mean to you?
Money Money Money
How Informz Professional Services
can help
I don’t have time to create and
send my mailings
Campaign Management + Strategy
• Send your copy, images, and target
audience to Informz
• Approve our suggested recommendations
• Approve final mailing
• Review what worked and what didn’t work
Campaign Management + Strategy
Warren County CVB saw a
216% lift in open rates
How do I attract younger members?
How do I attract younger members?
• Two month engagement
• Analyze your social media practices
• Create mailing campaign to recruit
younger demographic
How do I win-back lapsed members?
How do I win-back lapsed members?
• Three month engagement
• Identify and segment lapsed members
• Create 3 part email campaign
• Track the ROI
How do I win-back lapsed members?
Results:
First email – 0 renewals
Second email – 79 renewals
Third email – 47 renewals
How do I automate our welcome campaign?
How do I automate our welcome campaign?
• Two month engagement
• Analysis, recommendations, assessments
• Measure success
How do I automate our welcome campaign?
Results:
ASM International saved $30,000 by
automating their welcome campaign
How do I become more mobile friendly?
• Do you know what percentage of your
readers are mobile?
• Can you easily read and click on your
mailings?
How do I become more mobile friendly?
• Convert to responsive design
• Design with the mobile reader in mind
How do I become more mobile friendly?
Results:
Institute of Chartered Accountants Scotland – 61%
lift in clicks
Ohio Farm Bureau – 40% lift in clicks
Cedar Crest College – 764% lift in clicks
