Growth hacking with 99designs - A case study

growth hacking

CASE STUDY

ONTHEGRID@onthegridagency

Ultimately, it’s all about growth

WE ARE BIG FANS!

LOGO CONTESTS AVERAGE$1.46per logo

YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE

WE

OUR LOGOj

CREATEDWITH99DESIGNS

BUT WE DIDN’T CHOOSE IT

WE HAD A SERIOUS CASE OF LOVE GOGGLES

for this logo

This LOGO doesn’t match our brand

BUT we needed help to see that

HOW WE GOT FRIENDS AND other people TO HELP US ditch the love goggles

You’ll learn

HOW TO MAKE SURE YOUR LOGO MATCHES YOUR BRAND

You’ll learn

get a boatload of logo designs

WE CHOSE THE $799 CONTEST

124designers

536logo

designs

4days

in

I think that qualifies as a boatload.

get your friends to vote

BY USINGCANVA AND FACEBOOK

j

CREATE A LOGO MASHUP IN CANVA

r

copy your fav logos from 99designs

ORGANIZE AND ADD NUMBERS

post mashup on facebook

r

TALLY YOUR FRIENDs’VOTES

GET other people

to vote

BY USINGAMAZON MECHANICAL TURK& SURVEY MONKEY

survey takers

survey

Make a list of important brand attributes

r

trust

quality

create a survey in surveymonkey

r

create a survey link job in mturk

r

the fun part...r

analyze the data!

brand attribute “trust”

brand attribute “business growth”

r

final vote on facebook

#1

some advice

remember the love goggles?

once the votes came in, our love googles came off...

and we saw other logos we weren’t paying attention to.

“logo surveys help you realize your fav logo isn’t as good as you think it is.”

going with top vote isn’t always best.

lots of votes for this one but a circuit board is too techy for our brand.

“if a logo doesn’t fit your brand, don’t compromise. make the hard decision and cut it.”

total cost of all this work?

32hours

$864

a logo that matches our

brand...

growth · quality · trust

ONTHEGRID@onthegridagency.com

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