Growth Hacking & Analytics

Measure What You Hack

Barış Koçdur

Growth Hacking is useless if you can’t track

Use Event Based Analytics

• KISSmetrics

• Mixpanel

• Google Analytics

Track users not pageviews

Use Cohort Analysis

Use UTM Tracking

Use UTM Tracking

Retention

Track what matters to you• Push revenue data, product info to the analytics

tools

• Do not only track successful transactions, Track previous steps of transactions to be able to create funnels.

• Track every event in your app/site to understand the whole picture

• Combine people with similar behaviour

Don’t track Vanity Metrics

Don’t track Vanity Metrics

Do

• Use Attribution Model

• Look for the time it takes a user to convert

• Know your conversion path and its length

Attribution Model

Acquisition

Retention

Activation

Referral

Revenue

Ultimate TrackingTrack

Marketing Channels

Sign Up Conversion Rate

Returning Visitors Rate

Users Referral Rate

Revenue per Customer

HowUTM Tagging

Event Tracking

Cohort Reports

Event Tracking

Event Tracking

Thank You

@Kocdur/in/bkocdur